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A while ago I wrote a post on Measuring Online Display Advertising . Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Get this article as an eBook at Global Analytics Academy . Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance Indicator (KPI) . A trending of this metric overtime can provide you a view into the health of your marketing list. Delivered is a count of emails that made their way into the recipient inbox. If an email was rejected by the recipients email provide then it is not counted as delivered. If an email shows up in junk folder, it is still counte...

I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle) ,  Come and learn how Google Tag Manage works and how you can start it to use it for your business. After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel. Sign up for our upcoming class at  https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433 Date: Sept 17th Time: 10 AM – 4:00 PM Location: 3600 136th Pl SE # 300, Bellevue, WA 98006 Pricing $699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now $799 – After Aug 15th SIGNUP FOR THIS CLASS This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence. What will this training cover? This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that y...

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates  (see Bounce Rate Demystified and Typical Bounce Rates ). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad . If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. This post was originally published on 10/28/2009.  After 9 years of writing this post, I still get questions about Bounce rate that are answered in this post so I am updating to make this post live again. I do believe that bounce rate is a great starting metrics when you are trying to optimize your site but be careful and make sure that you are measuring the true bounce rate. Below are the three factors that lead to the misreporting of the bounce rates Links to external sites - Many sites have links to the external sites such as sponsors, micro sites etc. Consid...

This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately and I have also recently launched a new course on the topic. In the course I cover Retargeting Fundamentals and how to do retargting on Facebook . (purchase course on Udemy  or on Global Analytics Academy ) and will be releasing the one on Google soon. According to Wikipedia Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting ) is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion. How does it work? You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done for the day. Next morning you go back to your computer and browse to a news site. As the page of t...

In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Note: This post was originally posted on 5/18/2014. On demand by readers, I have converted this post into an eBook that can be downloaded at Global Analytics Academy   - Download eBook at  https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) t...

New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence. This course,  Google Tag Manager (GTM) Training Course - From Zero to Hero is the Highest Rated GTM course on Udemy . Here are three options for you to take this course GTM Course on Udemy - Take it online at your own pace -  Click here for a coupon Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule. Here is what some of the students are saying: Ashish Batra -  Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. ...