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New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence. This course,  Google Tag Manager (GTM) Training Course - From Zero to Hero is the Highest Rated GTM course on Udemy . Here are three options for you to take this course GTM Course on Udemy - Take it online at your own pace -  Click here for a coupon Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule. Here is what some of the students are saying: Ashish Batra -  Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. ...

QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising's (particularly offline) effectiveness. If you are one of those marketers who have embraced QR code or are thinking about it or just curious to know how QR code measurement works then this post is for you. Measuring URLs in QR Codes You won’t be able to measure the number of impressions of the QR codes if they are distributed offline. What you can measure is how much traffic those QR codes are driving to your site or to your pages on 3rd party sites like facebook page, twitter account etc. Measuring QR code links to your site Measuring QR codes that sends user to your site is as simple as campaign tracking. Just add the campaign tracking variable to the URLs that you have in your QR Codes and treat it like any other campaign. ...

Last week I wrote about a browser plug-in that will allow people to opt-out of the Google Analytics cookie . The release of this plug-in seems to be a proactive step towards another announcement. Eric Peterson, on his blog, voiced his opinion on why Google is rolling out this plug-in . I think Eric has a point in his post about Google trying to make a push into Federal Government web sites and this roll out is a check-box to satisfy the needs of privacy advocates. However, I am still not entirely clear on what Google will get if it can’t use all the data that it will collect on Federal Government website? It won’t be able to use in any way…well maybe at an aggregate level to compete with the likes of ComScore . So what do I think the reason is? Behavioral Targeting I think the real answer to Google Analytics’ rolling out Opt-out is “ Behavioral Targeting ”. Google Analytics is deployed on thousands of websites and collects a wealth of data. However, so far this data is used by ind...

Late last week Google Analytics announced a browser plug-in that will allow users to opt-out of Google Analytics tracking. Here is an offical statement from Amy Chang , group product manager at Google Analytics: As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality. We look forward to make it globally available to our users in the coming weeks. How does it impact the website stats reported by Google Analytics This is the biggest question everybody is ask...

According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target actions divided by a “relevant denominator” (Sometimes it is total number of target actions divided by a “relevant denominator). The key here is “relevant denominator”. This is often ignored by many organization and they tend to use the default denominator provided by their Web Analytics tool provides. The most common denominator used by most of the tools is either total visits or total visitors. If you are an eCommerce site then potentially every visitors or visit is a target for conversion and “Total Visits” or “Total Visitors” as a denominator might make sense. However if your site is a non-eCommerce site and conversion to you means getting people to register on the site then using a denominator like total visits or total visitors to calculate conversion rate, wrongly assumes that all ...

Most people look at click through rates, clicks or visits when analyzing their keywords. Some people will go a step further and look at the conversion rates. If you have a content site with no end conversion you might look at bounce rate to figure out what keywords are working or you might look at the page views/visit or look at some other form of engagement metrics. To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen. In this post I will show: Step-by-step overview of how motion charts work. An example of how I used Google Analytics motion charts to figure out which keyword to spend money on. Note (I could have got similar information from a few reports in Google Analytics, but motions charts just made it easier and faster). Let’s get started To access motion charts, Clic...

There has been a lag in my blog posting lately, and it’s gone on longer than I like. Lately, things have been hectic at work leaving very little time for blogging. Any time left has been consumed the following activities: Working on my Site, AnilBatra.com Ask an expert – I started a section for you to ask questions on Web Analytics, Behavioral Targeting and Web Analytics tools, particularly Omniture, WebTrends and Google Analytics. The questions will be answered by one of the people who have volunteered, one of my team members at Ascentium or me personally. So if you have a question please go ahead and fill out the form and someone will get back to you within 48 hours. If you would like to be one of the experts please email me a brief description about your skills and experience. Twitter – Google Analytics URL Builder – Nothing fancy here but a tool that allows you to create short URLs that you can post in Twitter and track them in your Google Analytics. It allows you to create short...

Twitter has become a tool that I have come to love . It has provided me a way to connect with people I have never met, and it has helped me find information that I might have missed otherwise. A recent experience on Twitter showed me how this tool can be used to gather customer feedback and also to collaborate with others to solve a problem. Last week I wrote a small tool to help me create short url’s with Google Analytics Tracking embedded in them . This tool allows me to create short URLs for links that are both external (not residing on my site) as well as internal (residing on my site). The tool is open to the public so please give it and try and send me your feedback. It is nothing fancy but something that I needed for my own use. (More on this in another blog post). (Also see, Twitter Analytics and Google Analytics Twitter URL Builder ) At 11:04 p.m. on February 5th I tweeted about this tool. Within minutes I got my first feedback in a direct message (also called “DM” in twitter...