One Prediction and Five Web Analytics Tips for 2012
For past few years I have made several predictions about Web Analytics. This year I am going to make only one prediction but will provide five tips for 2012. Prediction This year the push will be towards “Multichannel Analytics”. Integration of various data sources, e.g. email, CRM, social media, call center etc. , with Web Analytics will take center stage. Five Tips for Web Analytics Expand your web analytics to consider other data sources We all know by now that no one channel exists in isolation. Web, email, mobile, social media, catalog, stores, call centers etc. all impact each other. Web is a just one part of the customer’s experience and journey towards purchase. To fully understand customer behavior and optimize your marketing you have to go beyond web analytics and look at data from other channels. Move from “How Many” to “Who” Majority of the web analyst today analyze “How Many” e.g. how many people landed, how many bounced, how many converted etc. “How many” is a great ...