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A while ago I wrote blog post on how to add Twitter searches to appear in organic searches . The same principal can be applied to include Microsoft’s new search engine “bing” which is not yet recognized by Google Analytics as a search engine. Till Google Analytics recognizes it as a search engine, you can capture the data in organic searches by a simple one line of code. GA provides the following function to allow you to add your own search engines to the list of search engines that are already tracked by GA. _addOrganic(newOrganicEngine, newOrganicKeyword) You simply call this function right after var pageTracker = _gat._getTracker("UA-XXXXXX-X"); to track any custom search engine. NewOrganicEngine is the words that identify the search engine; in this case we will use “bing.com” newOrganicKeyword is the query string that contains that keywords, in this case it will be “q” as “bing” uses “q” as the query string that contains the keyword. Here is how your final code will loo...

Recently WebTrends blogged that Twitter search will now be listed in the standard search engine and keywords report in WebTrends. Omniture has also blogged about integrating Twitter search data into Site Catalyst. As Twitter increasingly becomes a tool that people use to find information it is really critical for companies to know how people are finding their sites on Twitter. Doing so will allow them to incorporate that learning into future marketing efforts on Twitter as well as other sources (e.g. Google etc). Since Google Analytics does not yet recognize Twitter search as a search engine like WebTrends or Ominiture does, I will show you how you can do it easily with one line of code. However, keep in mind this solution only works when the search originates on Twitter (i.e. http://search.twitter.com ). 3rd party tools like TweetDeck, those will not be captured in this solution (nor will it, I believe, be captured in WebTrends’ solution). Use this information to understand general...

Most people look at click through rates, clicks or visits when analyzing their keywords. Some people will go a step further and look at the conversion rates. If you have a content site with no end conversion you might look at bounce rate to figure out what keywords are working or you might look at the page views/visit or look at some other form of engagement metrics. To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen. In this post I will show: Step-by-step overview of how motion charts work. An example of how I used Google Analytics motion charts to figure out which keyword to spend money on. Note (I could have got similar information from a few reports in Google Analytics, but motions charts just made it easier and faster). Let’s get started To access motion charts, Clic...

Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don't remember the exact Web address and Google it? You still better remember the domain name. While WhopperVirgins.com ranks first in Google for "whopper virgins," it's invisible when you omit the plural. “ AdAge writes further: ”This is a major missed opportunity. Google Trends shows that recently, the volume of searches for the singular and plural versions have been nearly equal. "Whopper virgin" searchers must either go to an intermediary site or refine their search. Why can't consumers 'have it their way' and get to Burger King's site even if they're off by a letter? This multimillion-dollar branding campaign could have covered all its bases with a $10,000 search marketing investment. As it stands now, Burger King risks frustrating consumers instead of serving up one whopper of a video.” AdAg...