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A while ago I wrote blog post on how to add Twitter searches to appear in organic searches . The same principal can be applied to include Microsoft’s new search engine “bing” which is not yet recognized by Google Analytics as a search engine. Till Google Analytics recognizes it as a search engine, you can capture the data in organic searches by a simple one line of code. GA provides the following function to allow you to add your own search engines to the list of search engines that are already tracked by GA. _addOrganic(newOrganicEngine, newOrganicKeyword) You simply call this function right after var pageTracker = _gat._getTracker("UA-XXXXXX-X"); to track any custom search engine. NewOrganicEngine is the words that identify the search engine; in this case we will use “bing.com” newOrganicKeyword is the query string that contains that keywords, in this case it will be “q” as “bing” uses “q” as the query string that contains the keyword. Here is how your final code will loo...

Most people look at click through rates, clicks or visits when analyzing their keywords. Some people will go a step further and look at the conversion rates. If you have a content site with no end conversion you might look at bounce rate to figure out what keywords are working or you might look at the page views/visit or look at some other form of engagement metrics. To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen. In this post I will show: Step-by-step overview of how motion charts work. An example of how I used Google Analytics motion charts to figure out which keyword to spend money on. Note (I could have got similar information from a few reports in Google Analytics, but motions charts just made it easier and faster). Let’s get started To access motion charts, Clic...