Free Tools for Web Analytics, Search, Social Media & Competitive Analysis
Last week I was on a “Measuring Success” panel at PR+MKTG camp in Seattle . Someone from the audience asked if there were any tools for a newbie to start measuring PR & Marketing efforts and learning. I uttered the names a few tools that came to my mind. Considering that there might be many others in the same situation I decided to write this blog post. In this post I am listing some of the tools that you can start using for free. Please note that this is not the most comprehensive list of the free tools. Side Note: All the panelists unanimously agreed that you need to first figure out your measurement needs based on your business requirements and KPIs and then find the tools that meet your needs. One of the biggest mistakes most companies make is that they pick the tools first and then try to modify their measurement needs according to the tools they have in place. However, I recognize that someone who is not familiar with the various measurement tools needs some exposure to the t...