faulker046

Twitter has become a tool that I have come to love . It has provided me a way to connect with people I have never met, and it has helped me find information that I might have missed otherwise. A recent experience on Twitter showed me how this tool can be used to gather customer feedback and also to collaborate with others to solve a problem. Last week I wrote a small tool to help me create short url’s with Google Analytics Tracking embedded in them . This tool allows me to create short URLs for links that are both external (not residing on my site) as well as internal (residing on my site). The tool is open to the public so please give it and try and send me your feedback. It is nothing fancy but something that I needed for my own use. (More on this in another blog post). (Also see, Twitter Analytics and Google Analytics Twitter URL Builder ) At 11:04 p.m. on February 5th I tweeted about this tool. Within minutes I got my first feedback in a direct message (also called “DM” in twitter...

Last week I wrote a blog on Twitter Analytics . In this post I am going to talk about a ReTweet, a Twitter action and a KPI that I mentioned in my previous blog posts on Twitter . ReTweet is when someone takes your tweet (a post on twitter) and tweets it again so that his/her followers can read it too. ReTweet is where the true power of a network like Twitter emerges. For example if you have a network of 1000 followers then you are only reaching 1000 people. But if those 1000 (or subset of them) people take your message and ReTweet it so that it is broadcasted to their followers that’s when the message begins to extend beyond its original reach. If the message is compelling then it will be ReTweeted by your followers and their followers and their followers and it will go on. ReTweet Best Practices How to ReTweet You like a tweet and decide to send it your followers. You generally do it using RT, R/T, ReTweet followed by a blank space, the symbol @ and the username of the person who twe...

Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day. Almost all of these social networking sites and new entrants are dependent on the advertising to generate the revenue to keep them going. However, a study by BurstMedia shows that consumers have a very low tolerance for online ads . 52.6% of those surveyed accepted that advertising will appear on a web page but they had very low tolerance for more than 2 advertising units per web page. 29.9% of survey respondents said that they will leave the site immediately if they perceived it cluttered. Women are more likely than men to abandon the site. (Have lots of ads on the site and can’t figure out why people are abandoning, this might be a reason, time to do some testing) It is not only the publishers who are negatively affected by the ad clutter but also are the advertiser’s products and services. 52.4% respondents has a less favorable opinion o...