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In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Note: This post was originally posted on 5/18/2014. On demand by readers, I have converted this post into an eBook that can be downloaded at Global Analytics Academy   - Download eBook at  https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) t...

Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you navigate through all these words, I have developed a mini-course that explains what various  Digital Marketing Acronyms and Abbreviations mean  (the short course cover acronyms and abbreviations starting with A, B and C). In this short course I am covering the following terms A/B testing AOV AI AIM AIDA AOR AOV ATD B2B B2C BR CAC CLV CMS CPA CPC CPL CPM CTR CR CRO CRM CTA CTR CX Signup for the course at  Global Analytics Academy If you like my style of teaching and want to learn about more terms then  signup for the full course , which is available for a discounted price for a limited time. Sign up for  Digital Marketing Acronyms and Abbreviations Demystified I have various other great course and in the process of adding more. I also develop custom training for organizations and educational institutions. If you are int...

Contextual advertising is not new, when I first started writing about targeting advertising the technology was new, the concept was new and few bold marketers were trying and learning from their mistake while helping others teach on how not to make this mistakes. A post by Kevin Hillstrom,  Highly Targeted Digital Ads That, Well, Just Read The Article ., tells me that we have yet to learn from the mistakes that have been made since the early years of online ad targeting. I remember when we are first dabbling with display ad targeting  and  retargeting  back in early 2000s, one of the things we were trying to solve for is to understand the full context of the content you were reading.  We saw many marketers making the mistake of not understanding the negative context of the content and wasting their ad dollars on wrong content. For example we saw an ad targeted (I believe it was served by Google) on a page talking about plane crash that showed an ad for carry-on ...

Are you one of those advertiser, who is struggling to understand why your Display Advertising is not providing the desired results?  If answer is yes, then this post is for you. Below are 4 most common reasons why your display advertising might not be working. Ad Views: According to a study by Sticky,  77% of ads are never se en by people . Even when the ad is considered viewable, meaning it is within viewing area, only 55% ads are actually viewable. Which results in a very lower click through rate, the average banner CTR is about 0 .1% and declining. Spider and Bot Ad Clicks:  Spider and bots, instead of humans, make up a significant amount of clicks on the ads. All these spiders do is click on an ad, land on your site and then leave causing millions of dollars in fraudulent clicks.  As a result you will either see a very high bounce rate on your pages and/or mismatch in the clicks reported by ad network and visits reported by your Web Analytics solution....