faulker046

Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you navigate through all these words, I have developed a mini-course that explains what various  Digital Marketing Acronyms and Abbreviations mean  (the short course cover acronyms and abbreviations starting with A, B and C). In this short course I am covering the following terms A/B testing AOV AI AIM AIDA AOR AOV ATD B2B B2C BR CAC CLV CMS CPA CPC CPL CPM CTR CR CRO CRM CTA CTR CX Signup for the course at  Global Analytics Academy If you like my style of teaching and want to learn about more terms then  signup for the full course , which is available for a discounted price for a limited time. Sign up for  Digital Marketing Acronyms and Abbreviations Demystified I have various other great course and in the process of adding more. I also develop custom training for organizations and educational institutions. If you are int...

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term "Digital Analytics" has started to pick up. In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics ”. Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” ...