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I will be speaking at SMX Toronto next week. If you have not registered yet, you can still save $200 on your registration for SMX, Toronto. The topic of my session will be “What is Search Analytics and Why Should I Care?” Below is an overview of the session: Effective use of analytics solutions and processes significantly boosts click through, conversions, return on ad spend and dozens of other metrics that may be important to your organization. To benefit fully, you need to create meaningful action plans based on data. Speakers in this session define and shed light on the growing discipline of “search analytics” providing case studies from their own successful analytics-driven search marketing action plans. This session will be moderated by, Marco Bailetti, Sapient. Other speakers in this session are Marko Hurst, MDH Studios Jeff Quipp, Search Engine People Alan K’necht, K’nechtology Web Analytics Rock Star, and the author of Web Analytics 2.0 and Web Analytics An Hour a Day , Avinas...

I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at batraonline at gmail.com Web Analytics Wednesday - July 15th POP will be sponsoring WAW in Seattle. I will be doing a short presentation on Social Media Analytics This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals from Seattle area in a very informal and fun setting. Please RSVP at Web Analytics Wednesday site or send me a note at batraonline at gmail.com (or @anilbatra on Twitter) so that they we know how many people to expect. Location: POP 1326 5th Ave, Suite 800 Seattle, WA 98101 POP Date: July 15th Wednesday Time: 6:00 PM – 8:00 PM Moderator for Making Social Media Behave at OMMA Behavioral – July 30th The social media explosion has flooded the Internet with a mosh pit of user attitudes, preferences, and billions and billions of un-monetized page views. How can behavioral tracking an...

The next few months are going to be busy with a few conferences. Below is the list of the conferences where I will be, starting with the most recent. I would love to meet with you if you are going to be at one of these conferences. Do's & Don'ts for Behavioral Segmentation, Targeting & Interactive Marketing – San Francisco, CA March 9th Expanding on their Web Analytics Association webcast, this interactive panel session digs deeper into the proper methodology behind developing a comprehensive online marketing plan. Discussions include: Techniques to build comprehensive online behaviour profiles How to take action and target segments with relevant content Extending analytics to target both online & offline This event begins at 8:30 with breakfast and runs until 12:00 noon. Space is limited, so reserve your seat at this complimentary event today. Register now Market to Max – SDMA Conference, Seattle, March 11th Future of Web Analytics – Measuring in the Web 2.0 World ...