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New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence. This course,  Google Tag Manager (GTM) Training Course - From Zero to Hero is the Highest Rated GTM course on Udemy . Here are three options for you to take this course GTM Course on Udemy - Take it online at your own pace -  Click here for a coupon Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule. Here is what some of the students are saying: Ashish Batra -  Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. ...

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are looking to change their career.   This course "Career in Web & Digital Analytics" is currently available on Udemy  The course covers following area: Introduction to the field Salary Expectation – Industry surveys Various Roles Deep dive into the roles Career progression Education and Skills   Resources for Learning I will add more content based on the student feedback.   Here are some ideas of content that I will be adding soon (you will have access to the course forever, so any new content will be available to you as soon as I upload it). Who hires – various types of companies What a digital marketer needs to know Step by step guide Use Coupon Code: ABWA10 or visit this link to get this course for only $10,  Get the course for only $10

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term "Digital Analytics" has started to pick up. In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics ”. Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” ...

Continuing my series on Creating a Culture of Analytics I would like to touch on a very critical aspect of creating a culture of Web Analytics and that is Context. What is Context According to Princeton.edu context is Discourse that surrounds a language unit and helps to determine its interpretation the set of facts or circumstances that surround a situation or event Context takes the ambiguity out of the equation. As an Analyst it is very important that you provide full context when reporting your web analytics data. Context gets everybody on the same page. Do not leave anything for interpretation by the end users of your reports, give them the insights in a simple and easy to understand format . Let’s look at an example to understand critical context is. 60 Degrees If I say it is going to be 60 degrees tomorrow. What will be you reaction? If you are in Minnesota – You will yell “Summer” If you are in Seattle, you will think – ““Spring” If you are in Florida, you will say “ Damn… Co...

All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I have found that reasons for not using web analytics vary from company to company, some of the common ones are: Gut feel has always worked or at least it seems like it has worked It is an additional step in the process New skills are required to use web analytics. They feel they don’t have the required skills for using web analytics Fear of accountability i.e. now I will be measured and I don’t like that The reports that they got in past were pretty useless They didn’t believe in web analytics data because they have no clue on how the data was collected They don’t understand how web analytics can help them They don’t understand what web analytics is The first reaction of many newly hired ana...

I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics. Job Requirements One of the following Web Analytics Tools Implementation : Omniture, WebTrends, Coremetrics, Google Analytics, Yahoo! Web Analytics etc.? Any one tool experience is good. Analysis : Do you have experience making sense of the data collected by the web analytics tool? It does not matter which tool. Optimization – Do you have experience with A/B , Muti-variate testing or targeting? Experience with Google Website Optimizer, Test&Target, Widemile, Optimost etc? Search Engine Optimization – Do you have experience doing search engine optimization? Are you passionate about it? Show me some examples? Show me your process. Paid Search – Have you run campaigns on Google Adwords? Bing or Yahoo? What has been the outcome? Social Media Analytics – Do you have experiencing analyzing and making recommendations based on social media conversation? Do you have experience usi...

Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 open positions. That is a huge number. However, many job seekers I have talked to feel frustrated because most of the jobs have a laundry list of requirements and they don’t feel that they are a right fit for most of these open positions. A lot of “Web Analytics” job openings ask for many of the following: Experience in online marketing Experience in Web Analytics Experience in – Google analytics, Omniture, Webtrends, Coremetrics etc. Experience in implementing Omniture, Google Analytics, WebTrends etc. Experience in A/B and Multivariate testing Experience in Search engine optimization Experience in search engine marketing Experience with SQL Experience in email marketing Experience in Social media The mismatch in what a company rea...