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Have you wondered why you are getting a very low engagement on your Facebook posts?  Here are nine common reasons that result in low Facebook post engagement and tips on how to fix them. You are posting on wrong day and time – You should time your posts according to your audience’s (fans/targets) most active time on social media. If you are posting your messages when majority of your audience is not active then you are not achieving the maximum benefit from your posts. Below is an infograph that is based on analysis conducted by Bridge.com ,  which provides general information about the best time for Facebook posts. However, rather than blindly accepting these suggestions, you should use your own data to figure out the best day and time to posts. There are several tools that will allow you to see when your audience is most active. For example, simply Measured provides you stats such as “Top Day For Comments” and “Top Time For Comments”. You are posting too many ...

Picture from CNET.com Twitter has grown leaps and bound in last 4 years and now has over 190 Million members worldwide. Many companies have now jumped into using twitter as a means to provide customer support. Why? Well because more and more people are getting on twitter and it is way less expensive then phone support. Recently I turned to twitter for help with one my services. There were two main reasons for me to turn to twitter 1. publicly complain about the company because I was not happy with the service and phone customer support 2. I was hoping that someone at the company will pay attention and get back to me. I achieved both. I was pleasantly surprised to find that these guys were paying attention and immediately responded. So how was my experience? Well not much better than phone support. Though the twitter support agent tried her best but she was limited by the process and to some extent the technology. I think twitter could be a great customer support tool. However, we ha...

Last week I was on a “Measuring Success” panel at PR+MKTG camp in Seattle . Someone from the audience asked if there were any tools for a newbie to start measuring PR & Marketing efforts and learning. I uttered the names a few tools that came to my mind. Considering that there might be many others in the same situation I decided to write this blog post. In this post I am listing some of the tools that you can start using for free. Please note that this is not the most comprehensive list of the free tools. Side Note: All the panelists unanimously agreed that you need to first figure out your measurement needs based on your business requirements and KPIs and then find the tools that meet your needs. One of the biggest mistakes most companies make is that they pick the tools first and then try to modify their measurement needs according to the tools they have in place. However, I recognize that someone who is not familiar with the various measurement tools needs some exposure to the t...

About two months ago I got involved in developing a URL shortener called Clop.in . This service was inspired by the Twitter Google Analytics URL Builder that I had on my site. Since then few people have asked me about the URL Shortner and the benefit of using them. This blog post is to answer those two questions. What is a URL Shortener URL shortener is a service/tool that takes any URL (long version) and converts into a short version with fewer characters compared to the original version. When someone clicks on the short version they are redirected to the actual URL (long version). Example: Long Version of URL: http://sfindian.com/bay-area?utm_source=anilblogpostt&utm_campaign=urlshortener&utm_medium=blog Short URL: http://clop.in/JHErZM Anyone clicking on http://clop.in/JHErZM will be redirected to http://sfindian.com/bay-area?utm_source=anilblogpostt&utm_campaign=urlshortener&utm_medium=blog Why do you need a URL Shortener There are several reasons why you might wa...

One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part I Anil, are there any free tools for social media monitoring (twitter) that you can recommend? Tools, that a small business can use until they can justify the budget for one of the mainstream tools? Short answer is "Yes, there are free tools for Social Media Monitoring". Below are two of the tools that I suggest. 1. Google Alerts Google Alerts is one of the best free tool for monitoring the social media. Google Alert is an email alert service from Google that monitors news, blogs, twitter, sites, youtube etc. and sends you an email whenever a keyword, specified by you, appears in those places. You can access Google Alerts at http://www.google.com/alerts Google Alerts provides 6 types of alerts - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'. According to Google Alerts FAQ A 'News' alert is an emai...

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipedia , Social media is content created by people using highly accessible and scalable publishing technologies. Simply put, social media refers to all the conversation and engagement that happen on networks and sites like facbook, myspace, twitter, blogspehere, youtube, flicke, messageboard, forums etc.. Since these conversations can have a big impact on your brand it becomes critical for a marketer to understand what people are talking about their brand/products etc. so that they can take appropriate actions and help in creating and fostering a positive chatter (conversation) about their brand. Social Media analytics is about measuring and analyzing Social media (content generated by people throughout the web). Broadly, Social media measurements comes in two flavors Measuring the conversation about your brand in social media Measuring the impact you...

Last week I wrote a blog on Twitter Analytics . In this post I am going to talk about a ReTweet, a Twitter action and a KPI that I mentioned in my previous blog posts on Twitter . ReTweet is when someone takes your tweet (a post on twitter) and tweets it again so that his/her followers can read it too. ReTweet is where the true power of a network like Twitter emerges. For example if you have a network of 1000 followers then you are only reaching 1000 people. But if those 1000 (or subset of them) people take your message and ReTweet it so that it is broadcasted to their followers that’s when the message begins to extend beyond its original reach. If the message is compelling then it will be ReTweeted by your followers and their followers and their followers and it will go on. ReTweet Best Practices How to ReTweet You like a tweet and decide to send it your followers. You generally do it using RT, R/T, ReTweet followed by a blank space, the symbol @ and the username of the person who twe...

Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don't remember the exact Web address and Google it? You still better remember the domain name. While WhopperVirgins.com ranks first in Google for "whopper virgins," it's invisible when you omit the plural. “ AdAge writes further: ”This is a major missed opportunity. Google Trends shows that recently, the volume of searches for the singular and plural versions have been nearly equal. "Whopper virgin" searchers must either go to an intermediary site or refine their search. Why can't consumers 'have it their way' and get to Burger King's site even if they're off by a letter? This multimillion-dollar branding campaign could have covered all its bases with a $10,000 search marketing investment. As it stands now, Burger King risks frustrating consumers instead of serving up one whopper of a video.” AdAg...

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. I heard about Twitter from few friends of mine who could not stop raving about it. After initial skepticism about how useful it would be, I joined the bandwagon and started twittering (Micro blogging on Twitter is called Twittering). I post about 1 tweet (post) per day on Twitter. There are some people who tweet all day long (I’m not sure if they do anything else). From my experience so far I can tell you that it is a pretty good tool to learn things you normally would miss, things that you care about. There are a number of people in the Web Analytics, Online Marketing and Advertising space that I follow and I’m always adding more people to follow. Following someone can provide you insight into what they are up to, what are the cool things they read or have come across,...

Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day. Almost all of these social networking sites and new entrants are dependent on the advertising to generate the revenue to keep them going. However, a study by BurstMedia shows that consumers have a very low tolerance for online ads . 52.6% of those surveyed accepted that advertising will appear on a web page but they had very low tolerance for more than 2 advertising units per web page. 29.9% of survey respondents said that they will leave the site immediately if they perceived it cluttered. Women are more likely than men to abandon the site. (Have lots of ads on the site and can’t figure out why people are abandoning, this might be a reason, time to do some testing) It is not only the publishers who are negatively affected by the ad clutter but also are the advertiser’s products and services. 52.4% respondents has a less favorable opinion o...