faulker046

Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you navigate through all these words, I have developed a mini-course that explains what various  Digital Marketing Acronyms and Abbreviations mean  (the short course cover acronyms and abbreviations starting with A, B and C). In this short course I am covering the following terms A/B testing AOV AI AIM AIDA AOR AOV ATD B2B B2C BR CAC CLV CMS CPA CPC CPL CPM CTR CR CRO CRM CTA CTR CX Signup for the course at  Global Analytics Academy If you like my style of teaching and want to learn about more terms then  signup for the full course , which is available for a discounted price for a limited time. Sign up for  Digital Marketing Acronyms and Abbreviations Demystified I have various other great course and in the process of adding more. I also develop custom training for organizations and educational institutions. If you are int...

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are looking to change their career.   This course "Career in Web & Digital Analytics" is currently available on Udemy  The course covers following area: Introduction to the field Salary Expectation – Industry surveys Various Roles Deep dive into the roles Career progression Education and Skills   Resources for Learning I will add more content based on the student feedback.   Here are some ideas of content that I will be adding soon (you will have access to the course forever, so any new content will be available to you as soon as I upload it). Who hires – various types of companies What a digital marketer needs to know Step by step guide Use Coupon Code: ABWA10 or visit this link to get this course for only $10,  Get the course for only $10

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till Web Analytics Association changed its name to Digital Analytics Association. Since then the term "Digital Analytics" has started to pick up. In early days of internet, companies started to analyze website data such as users, visitors, visits, page views etc. and the term used to describe this analysis was called “ Web Analytics ”. Then came other forms of online (digital channels) such as email, search, social, mobile etc. and increasingly Digital Analytics folks were including this data and analysis of all these channels to provide a complete view of the “Digital” channels, marketing and customers. To fully include the scope of work of “Web Analysts” ...

Bootcamp and Courses for Digital Analysts I have been working in Digital Marketing and Analytics fields for more than 10 years now. Started my career in the field by playing with HTML, developing website and looking at server log files to parse the data to calculate metrics such as sessions, users, page views and many other metrics and KPIs that you see in your tools like Google Analytics, Adobe Analytics etc. All through my life I have been passionate about teaching.  As a kid I used to teach other kids as a tutor and then I taught as a teaching assistance in graduate school.  For past 10 years or so I have been involved in speaking, teaching and tutoring in Digital Marketing and Analytics at schools, colleges and events. Some of the places I have taught and spoken at are, University of British Columbia, University of Washington, Bellevue College and eMetrics. Recently I have started developing courses that can be delivered on-demand online as well as immersive bootcamps to d...