Three Tips for Choosing the Colors for Data Visualization
Colors can add to your data visualization and make the story stand out or they can distract the audience from the main message. It all depends on what colors you chose and how you use them. In this post, I am listing three things to keep in mind when creating your next data visualization. I am not guiding you specifically on what colors (hue, value and chroma) to use but three things to keep in mind when selecting the colors: Use conventional colors : Generally red color means negative or a bad value and green means positive or a good value. Choosing the default colors as presented by your visualization tool might not convey this meaning in all the cases. Say, for example in Tableau, when you choose the default “Red-Green Diverging” color from the pallet, the red represents the smallest number while green represents the largest number, and it changes from red to green for the values in between. This generally works fine. Where this becomes an issue i...