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This week Google Adwords announced that it is rolling out a feature called "Remarketing" . This feature is essentially "Retargeting" which I described in my blog post Retargeting 101 How does it work? You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done with that site. Few minutes later you go back to your computer and browse to another site, say a news site. As the page of that site loads so does an Ad that is from the site that you visited yesterday (where you looked at some products but did not buy). For Google Remarketing to work, the news site will need to be a part of Google content network. So far Google used to show Adsense ads based on the content of the page but now it will start showing ads that match the interest of the person viewing the page (as identified by a cookie and retargeted by a market...

In March of 2007 I wrote that Google should enter behavioral targeting and I even predicted that it will. Guess what? On Wednesday (March 11, 2009) Google officially announced that it will start “Interest Based Advertising” (which is also called “Behavioral Targeting”). Google has tried Behavioral Targeting in past and started talking about ad personalization , but this is the first time it officially announced that it will start Behavioral Targeting. In my post titled Google and Behavioral Targeting I wrote: “I think it is a matter of time when Google start connecting the dots and announce it’s entry into Behavioral Targeting. They might call it something else but at the core it will be leveraging the visitors’ behavior all across the web to better target ad on its network.” At this point I am not clear on where Google will collect this data from. I encourage you to read my blog post to see what sort of data Google can potentially use for Behavioral targeting . Google’s large footp...