Predictions 2010: Web Analytics, Social Media and Digital Marketing
This is the time of the year to make few predictions for 2010. Here are my 5 predictions for Web Analytics, Social Media and Digital Marketing. Website Testing – What’s the point of creating a cool looking site that does not engage or covert the customers? Website Testing (A/B and Multivariate testing) is the key to those conversions, Website Testing won’t be optional in 2010. Website testing will become an essential part of website design and development. Website designs will make it easier to change the elements of page and hence make it easier to test them. Jobs in A/B and Multivariate testing are about to rise. For your reference there are currently 252 jobs for “A/B testing” on simplyhired.com. Web Analytics - I have two predictions about web analytics (generally known as web analytics): Adobe will start incorporating Omniture into its products . WebTrends will be sold this year. Mobile Analytics – Mobile usage will continue its upward trend and so will the number of mobile site...