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This morning, Web Analytics Association announced that it is changing its name from Web Analytics Association to Digital Analytics Association . Why the change? All of those who have been working in this industry for few years know that the term “Web Analytics” does not reflect the actual work we do. As I wrote in my last post “ Move Web Analytics Data Out Of Silo ”, “Web Analytics” purpose was to report on one channel “your website”. Nowadays the story is different, customers interact with your brand in so many way, your website is just one small part of the whole “web” ecosystem. The work most of the web analysts do today involve more than web. Web Analysts today analyze many “digital” channels such as social, mobile and email along with web. Many are starting to deal with other digital channels such as “Set top boxes”. So definitely “Digital” is a better term to describe the work that web analytics groups undertake. I like the evolution of “Web Analytics Association” to “Digital A...

I am very honored and excited to be elected to the Board of Web Analytics Association. I would like to thank all of you who provided support and encouraged me during me run for the WAA board. If it were not for Seth Romanow I probably would not be a board member today. Seth encouraged me and convinced me that I should run for the board. Thank you Seth. I would also like to thank all of you voted for me. I know it was a tough to decide who to vote for because we had so many great candidates. I will be in San Jose for eMetrics starting Sunday May 3rd . If you are going to be there I would love to meet with you to discuss where WAA needs to focus in coming year. If you are not going to be there, you can always email me at batraonline@gmail.com and send me you phone number. I look forward to speaking with you. Thank You Anil Batra

I am running for the Web Analytics Association Board of Directors position. The voting for the position is now open. I will appreciate if you can support me and vote for me. If you are wondering why you should vote for me then please read my answers to the question WAA nomination committee asked me (below). If you have any questions, you can always reach me at 425-442-2036, batraonline@gmail.com or @anilbatra on Twitter . Thank you for your support. WAA nomination committee Q&A Anil Batra Chief Analytics Officer, Ascentium I have over 13 years of experience in Online Marketing, Web Analytics, Behavioral Targeting, Search Engine Marketing (SEM), Product Management, Team Management, and Consulting. I am a team leader with proven skills in building, leading and managing cross-functional teams, and tackling complex key strategic issues. I bring a unique blend of Marketing and Technical Skills. I hold a B. Tech in Electronics and Communication Engineering from India and an MBA from Univ...