Widemile Optimize: A/B and Multivariate Tool
In my post titled “ A/B and Multivariate Testing Landscape ”, I reported on a variety of tools that marketers and analytics professionals were using for A/B and multivariate testing. As I’ve predicted the interest in testing and targeting/segmentation continues to grow. This was also validated by the Web Analytics Association’s “Outlook 2009: Survey Report”. I just got through a good discussion and demo of the newest release of Widemile Optimize with Bob Garcia, VP Business Development for Widemile. I’m impressed with the new release of Widemile Optimization product that he demoed; this is the first Widemile release for corporate users. Widemile had released an Agency Edition of the solution last fall and the new release includes advanced segmentation and a refined user interface. You might be wondering who Widemile is as they don’t have the same brand recognition as Optimost or Omniture Test&Target. Widemile has been around for several years and was one of the vendors listed in ...