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Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don't remember the exact Web address and Google it? You still better remember the domain name. While WhopperVirgins.com ranks first in Google for "whopper virgins," it's invisible when you omit the plural. “ AdAge writes further: ”This is a major missed opportunity. Google Trends shows that recently, the volume of searches for the singular and plural versions have been nearly equal. "Whopper virgin" searchers must either go to an intermediary site or refine their search. Why can't consumers 'have it their way' and get to Burger King's site even if they're off by a letter? This multimillion-dollar branding campaign could have covered all its bases with a $10,000 search marketing investment. As it stands now, Burger King risks frustrating consumers instead of serving up one whopper of a video.” AdAg...

eMartker reports the results of 2 surveys which show that users are multi-tasking when using the internet. Few things to think about: Are consumers watching your video ads when they are already watching TV? Are consumers reading all the text in your ads when they are already reading bunch of other stuff? Are consumer paying attention to TV and Print ads when they are surfing web as well? Are consumers really watching any of your ads? Marketers have to really work hard to cut though all the noise and make their ads stand out to grab consumers attention. ---------------------------------------------------------------------------- Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on http://www.web-analytics-jobs.com/ Latest Position: Director, Analytics at Resource Interactive (Columbus, OH) ---------------------------------------------------------------------------- Site: AnilBatra.com Twitter: http://www.twitter.com/anilbatra

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. I heard about Twitter from few friends of mine who could not stop raving about it. After initial skepticism about how useful it would be, I joined the bandwagon and started twittering (Micro blogging on Twitter is called Twittering). I post about 1 tweet (post) per day on Twitter. There are some people who tweet all day long (I’m not sure if they do anything else). From my experience so far I can tell you that it is a pretty good tool to learn things you normally would miss, things that you care about. There are a number of people in the Web Analytics, Online Marketing and Advertising space that I follow and I’m always adding more people to follow. Following someone can provide you insight into what they are up to, what are the cool things they read or have come across,...

Resource Interactive is looking for a Director of Analytics. Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world’s leading companies including: Wal-Mart, Procter & Gamble, Coca-Cola, L.L.Bean, Apple, Victoria’s Secret and Hewlett-Packard to plan, create, build, assess and optimize the digital experience of their customers. Selected by The Wall Street Journal in 2008 as one of the top 15 small workplaces in the country, we are committed to being an employer of choice and to recruiting, developing and maintaining a staff of outstanding associates. (www.resource.com) The Director of Analytics is responsible for establishing and managing a digital marketing analytics practice focused on programs for national and international brands. The Director of Analytics will lead a multidisciplinary team to develop an integrated and scalable program to: understand, communicate and evangelize analytics requirements, ensure accurate capture of data for a...

Social Networking sites are used by millions of people around the work and thousands of new users are jumping on social networking sites every day. Almost all of these social networking sites and new entrants are dependent on the advertising to generate the revenue to keep them going. However, a study by BurstMedia shows that consumers have a very low tolerance for online ads . 52.6% of those surveyed accepted that advertising will appear on a web page but they had very low tolerance for more than 2 advertising units per web page. 29.9% of survey respondents said that they will leave the site immediately if they perceived it cluttered. Women are more likely than men to abandon the site. (Have lots of ads on the site and can’t figure out why people are abandoning, this might be a reason, time to do some testing) It is not only the publishers who are negatively affected by the ad clutter but also are the advertiser’s products and services. 52.4% respondents has a less favorable opinion o...

A survey by Ad Age asked consumers if they would be willing to pay $39.99/year or $29.99/year to make their favorite sites ad-free. 69% of them responded with a NO. 82% were unlikely to pay even $29.99/year. Yes, consumers are not willing to pay even $2.50 per month for using their favorite sites. It was not clear how many respondents were for this survey. It is possible that two price point, $39.99 and $29.99/year offered in this survey might be high. It is possible that there is price that consumer are willing to pay to use your site ad-free. You should do you own surveys and test if and what your customers are willing to pay for the subscription. Will you be willing to pay $1.00 per month to make your favorite site Ad-Free? Take a poll on the right side panel of this blog . Site: AnilBatra.com Twitter: http://www.twitter.com/anilbatra ---------------------------------------------------------------------------- Looking to fill your Web Analytics or Online Marketing position? Post yo...