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Last week I wrote a blog on Twitter Analytics . In this post I am going to talk about a ReTweet, a Twitter action and a KPI that I mentioned in my previous blog posts on Twitter . ReTweet is when someone takes your tweet (a post on twitter) and tweets it again so that his/her followers can read it too. ReTweet is where the true power of a network like Twitter emerges. For example if you have a network of 1000 followers then you are only reaching 1000 people. But if those 1000 (or subset of them) people take your message and ReTweet it so that it is broadcasted to their followers that’s when the message begins to extend beyond its original reach. If the message is compelling then it will be ReTweeted by your followers and their followers and their followers and it will go on. ReTweet Best Practices How to ReTweet You like a tweet and decide to send it your followers. You generally do it using RT, R/T, ReTweet followed by a blank space, the symbol @ and the username of the person who twe...

There is a lot of discussion recently about how to measure authority, influence etc. on Twitter . There are a lot of tools popping up which claim to give some kind of score to help you measure you (or anyone else) against everybody else. This post is not about those tools and which ones I like (more on that later). This post is about things that we can track for sure. There are millions of Twitter users who are tweeting every day, hoping and assuming that there tweets are being read by their followers. We can’t track all tweets and find out if they are being read but if you are one of those who post a link in your tweets then you are in luck. This post will show you how to track URLs posted in your tweets so that you can determine for sure if anybody is reading those tweets and also what kind of tweets from you are getting the most attention. There are two types of URLs you post in Twitter URL to your site URLs to third party sites URLs to you site – When you post a link to your site o...

Visitors go to search engines because they are looking for something. They enter their search query and want the search engine to provide relevant results. Marketers buy Paid Search listings because they want to cash in on visitors searches by providing relevant product/services/offers etc. Remember, users are looking for results and not another set of search boxes or additional navigation to get to what they want. It is marketers’ responsibility to make sure the offers shown on their landing pages are relevant to the search keyword that the user searched for. DON’T make the visitors search again. Provide the user with relevant results right away. Don’t make people click more buttons or links to find what they are looking for. You are wasting your money if you are doing PPC without thinking about the experience visitors will get once they click on the ad and land on your site. Landing pages are very critical to the success of any kind of advertising, but are even more critical in searc...