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Recently WebTrends blogged that Twitter search will now be listed in the standard search engine and keywords report in WebTrends. Omniture has also blogged about integrating Twitter search data into Site Catalyst. As Twitter increasingly becomes a tool that people use to find information it is really critical for companies to know how people are finding their sites on Twitter. Doing so will allow them to incorporate that learning into future marketing efforts on Twitter as well as other sources (e.g. Google etc). Since Google Analytics does not yet recognize Twitter search as a search engine like WebTrends or Ominiture does, I will show you how you can do it easily with one line of code. However, keep in mind this solution only works when the search originates on Twitter (i.e. http://search.twitter.com ). 3rd party tools like TweetDeck, those will not be captured in this solution (nor will it, I believe, be captured in WebTrends’ solution). Use this information to understand general...

Most people look at click through rates, clicks or visits when analyzing their keywords. Some people will go a step further and look at the conversion rates. If you have a content site with no end conversion you might look at bounce rate to figure out what keywords are working or you might look at the page views/visit or look at some other form of engagement metrics. To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen. In this post I will show: Step-by-step overview of how motion charts work. An example of how I used Google Analytics motion charts to figure out which keyword to spend money on. Note (I could have got similar information from a few reports in Google Analytics, but motions charts just made it easier and faster). Let’s get started To access motion charts, Clic...

There has been a lag in my blog posting lately, and it’s gone on longer than I like. Lately, things have been hectic at work leaving very little time for blogging. Any time left has been consumed the following activities: Working on my Site, AnilBatra.com Ask an expert – I started a section for you to ask questions on Web Analytics, Behavioral Targeting and Web Analytics tools, particularly Omniture, WebTrends and Google Analytics. The questions will be answered by one of the people who have volunteered, one of my team members at Ascentium or me personally. So if you have a question please go ahead and fill out the form and someone will get back to you within 48 hours. If you would like to be one of the experts please email me a brief description about your skills and experience. Twitter – Google Analytics URL Builder – Nothing fancy here but a tool that allows you to create short URLs that you can post in Twitter and track them in your Google Analytics. It allows you to create short...

Twitter has become a tool that I have come to love . It has provided me a way to connect with people I have never met, and it has helped me find information that I might have missed otherwise. A recent experience on Twitter showed me how this tool can be used to gather customer feedback and also to collaborate with others to solve a problem. Last week I wrote a small tool to help me create short url’s with Google Analytics Tracking embedded in them . This tool allows me to create short URLs for links that are both external (not residing on my site) as well as internal (residing on my site). The tool is open to the public so please give it and try and send me your feedback. It is nothing fancy but something that I needed for my own use. (More on this in another blog post). (Also see, Twitter Analytics and Google Analytics Twitter URL Builder ) At 11:04 p.m. on February 5th I tweeted about this tool. Within minutes I got my first feedback in a direct message (also called “DM” in twitter...