How intelligent are your Toll Free Numbers, Landing Pages and Promotional Codes?
Sending a toll free number (800, 866, 877 etc.), links to special landing pages, micros sites or promotion codes in the print material or email is a common practice. However before you send that promotion to your customers, make sure it can be tied back to campaign and the offer that you sent. Make sure your site, automated phone system and customer service reps. know what those special promo codes or toll free numbers mean. Do not waste your customer and your own time. The point of that promotion is to grab customer’s attention and get share you their wallet. When a customer takes action on the offer that she just received, the customer expects that the web page/site or the human answering that call is intelligent enough to provide information on that offer and help her convert. I am however amazed how often this minor detail is totally missed due to lack of communication between marketing, sales and customer support. I recently received a direct mail from Comcast “Free DVR for 1 tear...