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What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipedia , Social media is content created by people using highly accessible and scalable publishing technologies. Simply put, social media refers to all the conversation and engagement that happen on networks and sites like facbook, myspace, twitter, blogspehere, youtube, flicke, messageboard, forums etc.. Since these conversations can have a big impact on your brand it becomes critical for a marketer to understand what people are talking about their brand/products etc. so that they can take appropriate actions and help in creating and fostering a positive chatter (conversation) about their brand. Social Media analytics is about measuring and analyzing Social media (content generated by people throughout the web). Broadly, Social media measurements comes in two flavors Measuring the conversation about your brand in social media Measuring the impact you...

In my post titled “ A/B and Multivariate Testing Landscape ”, I reported on a variety of tools that marketers and analytics professionals were using for A/B and multivariate testing. As I’ve predicted the interest in testing and targeting/segmentation continues to grow. This was also validated by the Web Analytics Association’s “Outlook 2009: Survey Report”. I just got through a good discussion and demo of the newest release of Widemile Optimize with Bob Garcia, VP Business Development for Widemile. I’m impressed with the new release of Widemile Optimization product that he demoed; this is the first Widemile release for corporate users. Widemile had released an Agency Edition of the solution last fall and the new release includes advanced segmentation and a refined user interface. You might be wondering who Widemile is as they don’t have the same brand recognition as Optimost or Omniture Test&Target. Widemile has been around for several years and was one of the vendors listed in ...

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. Why am I writing this article? I hear some confusion about these terms from people new to field, so I thought I will write this blog post to clarify some of the common terms. I am going to explain, Hits, Page Views, Visitors and Visits in this blog post. Hits Back in the early Internet days, Hits was a term commonly used to measure websites traffic. This term was mainly used by IT folks, early users of web analytics tools, to get an idea of the load on the server. As Web Analytics has moved into marketing and we have move to JavaScript based solutions, this term does not hold much meaning today as terms such as Page Views, Visits and Visitors have taken over. So what is a Hit anyway? Let’s take an example of a simple web page shown below This page is an html file with one image embedded in it. When a person browses to this page (in her internet b...

A while ago I wrote blog post on how to add Twitter searches to appear in organic searches . The same principal can be applied to include Microsoft’s new search engine “bing” which is not yet recognized by Google Analytics as a search engine. Till Google Analytics recognizes it as a search engine, you can capture the data in organic searches by a simple one line of code. GA provides the following function to allow you to add your own search engines to the list of search engines that are already tracked by GA. _addOrganic(newOrganicEngine, newOrganicKeyword) You simply call this function right after var pageTracker = _gat._getTracker("UA-XXXXXX-X"); to track any custom search engine. NewOrganicEngine is the words that identify the search engine; in this case we will use “bing.com” newOrganicKeyword is the query string that contains that keywords, in this case it will be “q” as “bing” uses “q” as the query string that contains the keyword. Here is how your final code will loo...