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Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 open positions. That is a huge number. However, many job seekers I have talked to feel frustrated because most of the jobs have a laundry list of requirements and they don’t feel that they are a right fit for most of these open positions. A lot of “Web Analytics” job openings ask for many of the following: Experience in online marketing Experience in Web Analytics Experience in – Google analytics, Omniture, Webtrends, Coremetrics etc. Experience in implementing Omniture, Google Analytics, WebTrends etc. Experience in A/B and Multivariate testing Experience in Search engine optimization Experience in search engine marketing Experience with SQL Experience in email marketing Experience in Social media The mismatch in what a company rea...

CAPTCHA acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart” is a way for sites to block spam. According to Wikipedia it is “A CAPTCHA or Captcha (pronounced /ˈkæptʃə/) is a type of challenge-response test used in computing to ensure that the response is not generated by a computer. The process usually involves one computer (a server) asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human. Thus, it is sometimes described as a reverse Turing test, because it is administered by a machine and targeted to a human, in contrast to the standard Turing test that is typically administered by a human and targeted to a machine. A common type of CAPTCHA requires that the user type letters or digits from a distorted image that appears on the screen.” Below is an example of a CAPTCHA on craigslist. Though CAPTCHA ...

About two months ago I got involved in developing a URL shortener called Clop.in . This service was inspired by the Twitter Google Analytics URL Builder that I had on my site. Since then few people have asked me about the URL Shortner and the benefit of using them. This blog post is to answer those two questions. What is a URL Shortener URL shortener is a service/tool that takes any URL (long version) and converts into a short version with fewer characters compared to the original version. When someone clicks on the short version they are redirected to the actual URL (long version). Example: Long Version of URL: http://sfindian.com/bay-area?utm_source=anilblogpostt&utm_campaign=urlshortener&utm_medium=blog Short URL: http://clop.in/JHErZM Anyone clicking on http://clop.in/JHErZM will be redirected to http://sfindian.com/bay-area?utm_source=anilblogpostt&utm_campaign=urlshortener&utm_medium=blog Why do you need a URL Shortener There are several reasons why you might wa...

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and this is how his company is differentiating itself (from Google analytics) . Brian Clifton, former heard of Google Analytics in EMEA, responded by saying that aggregation is the way to go . In my opinion both of them are right. Which route to go really depends on what you want from the web analytics tool? Aggregate Data If you are new to web analytics or you just want to track and analyze the overall health of your website, aggregated data will work for you. If you want to know how your marketing efforts are performing in terms of driving traffic or online conversions than aggregate data will just work fine for you. If you want to know which pages of your site are bleeding and then conduct A/B testing or Multivariate testing to improve them then aggregate data will work for you. Individual ...