faulker046

I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics. Job Requirements One of the following Web Analytics Tools Implementation : Omniture, WebTrends, Coremetrics, Google Analytics, Yahoo! Web Analytics etc.? Any one tool experience is good. Analysis : Do you have experience making sense of the data collected by the web analytics tool? It does not matter which tool. Optimization – Do you have experience with A/B , Muti-variate testing or targeting? Experience with Google Website Optimizer, Test&Target, Widemile, Optimost etc? Search Engine Optimization – Do you have experience doing search engine optimization? Are you passionate about it? Show me some examples? Show me your process. Paid Search – Have you run campaigns on Google Adwords? Bing or Yahoo? What has been the outcome? Social Media Analytics – Do you have experiencing analyzing and making recommendations based on social media conversation? Do you have experience usi...

Last week I wrote about 404 errors and how to track them in your web analytics tool . In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways of handling 404 pages on your site. The best way to handle the 404 error messages is to not have any by properly setting redirects in case of a redesign, proper sitemaps etc. But despite your best efforts there will be cases when your visitors will get the 404 errors so you just have to be prepared. This post will show you how other sites are doing it so that you can decide what will work for you. I looked at few of the top converting online retailers and few others random sites to see how they are handling 404 error messages. Here is what I found Schwan.com Schwan.com, the site with the best conversion rate, notifies the visitors that the page does not exist and then provides a link back to the home page. It also keeps the top navigation intact on the 404 page so that the visitors can eas...

404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not exist on the server (http 404 error code). Let me illustrate this with an example: A visitor comes to a site, bookmarks a page and then leaves the site. Next week the owner of the site decides to launch a new site completely replacing the old pages with the new pages (urls were different). Next month the visitor comes back to the site via the bookmark but the page she bookmarked does not exist as it was removed during the site redesign. She will get a 404 error message from the server. Reasons for 404 Errors 404 errors can occur due to numerous reasons: Misspelled links – A misspelled URL in a hyperlink on the site can causing a broken link and hence a 404 error message. Bad Site Map – A site map is an xml file containing a list of all the pages on the site. It is usually meant for the search engines to index the pages on a site. A misspelling i...