Are Form Validations Invalidating Your Conversions?
Form validations are a great way to ensure that the data you collect from your users is clean and in the right format. However form validations can also frequently lead to lost conversions. CAPTCHA is one such type of validation . Some validation put unnecessary formatting burden on your customer/visitor leading them to abandon your forms and go to your competitors. A lot of data formatting can be done via client side JavaScript or backend processing without putting the customer through a lot of pain. I am not suggesting to remove all required data and data formatting requirement, all I am saying is that be if you can handled formatting with scripts/code then do not make your customer do it. Let the users finish the form. Your analytics tool will show you the abandonment rate of your forms. What it won’t tell you is how many of those abandonments were a result of form validations. Most of the analyst/optimization specialist will suggest reducing the number of fields and/or conducting A...