faulker046

Adding a widget such as AddThis , ShareThis and Facebook Like button on your site makes it very easy for your site visitors to share your site and content with their friends and followers via email or social media. Even though these are small widgets, that your developers/designers might not have paid much attention to, they add a tremendous value to your business. According to a recent report by eMarketer 47.5% of the people trust the recommendations of their social media contacts. In order to leverage social sharers you have to make it easy for them to share you content and widgets like these do a good job in making your site shareable. A small widget like this can save you thousands of dollars in customer acquisition and even retaining the customers via either direct conversions from the traffic driven by shared links or by the brand awareness that those links create. Monetary value of Social Shares Most of the sharing widgets have built in analytics to measure the virality of your...

Several studies have shown that people trust the link and site recommendation they receive from their friends or experts in the field. To capitalize on this opportunity websites have long used features like “Recommend to a Friend” or “Email this” kind of functionality. Recently we have seen a rise in usage of tools/widgets that make it easy for the visitors to share links via email and social media. Measuring Virality Many of the tools/widget that allow you to add easy sharing now also have built in analytics to help you track things such as which content is getting shared, how many people like to share etc, what methods do they use to share etc. 3 tools that you should look into are: ShareThis AddThis Tynt Tool Comparison ShareThis and AddThis ShareThis and AddThis are very similar in functionality with some minor differences but they look more like each other. Both this widgets have very similar reporting and tell you How many links were shared How many people shared them What con...

Presenting the data is what Web Analysts do majority of the time. It is critical for Web Analysts to present the data in a way that is easily understood by their intended audience. However, I have seen time and again that this simple rule is missed. Why? Because we all suffer from what is known as "The Curse of Knowledge". What is The Curse of Knowledge? Here is what 37Signals.com write on this subject: Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it. As a result, we become lousy communicators. Think of a lawyer who can’t give you a straight, comprehensible answer to a legal question. His vast knowledge and experience renders him unable to fathom how little you know. So when he talks to you, he talks in abstractions that you can’t follow. And we’re all like the lawyer in our own domain of expertise. "Curse of Knowledge" becomes a big issue for Web Analysts and Managers who are trying ...