Sentiment Indicator: Social Media KPI
People talk, they say good things about a brand, they say bad things about a brand or they just talk. Social media has become a place for people to make sure whatever they are saying is heard loud and clear by their friend and followers on Facebook, twitter, blogs etc. Going through all this social media chatter to understand and figure out what is going on about your brand is a very labor and time intensive work. Even though many Social Media Monitoring tools have done a great job in aggregating the data from various sources, but to understand the context of those conversation and provide that to marketers in a meaningful way still needs a lot of work. Currently it really needs a human to understand the full context of the conversations and understand the sentiments of consumers. However there are some metrics that can provide you a measure of the sentiments (positive or negative) of these conversations and indicate which direction they are going. Social Media Sentiment M...