Tell a Story with the Data: Creating a Culture of Analytics
Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts fail to craft a good and relevant story with the data. We have all seen reports filled with pretty charts, graphs and numbers. After going through all the data if the audience doesn’t have a clear understanding of what the reports are telling and what they should do with those charts and graphs then the analyst has failed in his/her job, no matter how pretty the reports are. Let’s face it, numbers are interesting for a while but a lot of numbers without a story leaves audience either unsatisfied or bored. However a well-crafted story with data weaved in can keep your audience involved. It is still the data presentation but with a solid story that ties the data back to the business objective. Data Analysts need to become better story tellers if they want to build a culture of analytics at their organization. Here are some of the el...