faulker046

Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes . Acquiring new subscribers using old techniques is expensive. Below I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to. Add social sharing in your emails – Let your loyal email subscribers help you. Add easy social sharing links/buttons to help them tweet, share on Facebook, linked in etc. If they like something in your email they will share it with their followers and friends. This will not only spread your messages but also will provide you with new subscribers. Segment differently – If you are doing segmentation to send emails, it is possible that you might be able grow the list of people in your segment by thinking beyond your current segmentation criteria. For example if you are sending a particular emails to who have listed their title as “Web Analyst”, you can extend the lis...

This is a one of those questions that keep coming up during conferences, the classes I teach at University of Washington, client conversations etc. The default answer by most of the people is along the lines of “Oh they don’t …. It is the quality…. What really matters is the impact on revenue/cost… “ and so on. I do not deny that ultimately the impact of business in terms of revenue/cost is what matters but saying that Likes/Followers don’t matter is flat out wrong.  It is equivalent to saying Visits to your site do not matter, potential customers in your store do not matter, subscribers of your email list do not matter etc. Likes/Followers are the foundation that is required to make your social media efforts successful. Without Likes you don’t have anybody to put your messages in front of.  Without them you have nobody to amplify your message and help attract others like them. If you are posting random stuff that has nothing to do with your business then you will attract...

In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As I mentioned in my post “ Number One Email Marketing Mistake ”, email marketers, in order to maximize short term conversions,  often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists. Getting an unsubscribe is easy, however getting more people to subscribe is very difficult and expensive. Email marketers need to have a long term view and protect the subscribers they have. They need to treat reducing the unsubscribes as critical, if not more, as driving people to subscribe. I have come across some cases where the list situation is so bad that the unsubscribes will completely wipe out the marketers ability to do emailing marketing in next few year.   In order to ensure t...