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Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics community that you might want to track as well. Follow me on @anilbatra #measure #msure #bigdata #analytics #insights #data #emetrics #trend #reports #segmentation #segment #seo #search #ppcchat #cro #landingpages #webdesign #custexp #mktg #marketing #ecom #ecommerce #ecomchat #ux #smdata Other tags that were provided by the readers of this blog #attribution   Let me know if I missed any. Follow me on at @anilbatra Other Twitter Posts: Best Time to Tweet? Twitter Analytics 3 KPIs for Measuring Twitter Success All of my posts on Twitter Analytics Jobs Marketing Analyst – Mobile (Zappos.com) Henderson, NV – Zappos.com Inc. Or ITS Affiliates Senior Web Analyst Las Vegas, NV – Zappos.com Inc. Or ITS Affiliates Books that I am reading or have read recently You Should Test That: Convers...

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea. As a result, most of your marketing data resides with 3rd party vendors and outside your company’s environment.  In some case you might have an explicit agreement with the company that allows you to have ownership of your data (e.g. Omniture, ExactTarget etc.) while in other cases you might implicitly assume that you have the ownership of data (e.g. Google Analytics, Facebook etc.).  Either way the data resides with someone else.  This lack of direct ownership of your data could potentially pose a threat to your data driven culture .  I am not saying that all of sudden you will lose all your data (though that is also poss...