Promotional Codes: Conversion Killers?
Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a reverse action and can actually kill your conversions, if not properly used. Here two examples of discount code implementation that can disrupt customers flow and possibly kill conversion . Pomo Code Box: A customer who does not have a discount code but comes across a text box/button that asks for one during the checkout process is likely to stop and think. If a customer does not have any kind of urgency to buy the product, he/she will likely try to look for a discount code online. If he/she does not find one then chances are that you might lose that conversion. Pomo Codes that are not applied automatically: If you advertise a discount code on your site then go ahead and apply it automatically during the checkout process. Do not ask the customer to fill in the discount code manually. Many customers don’...