One Tip for Enhancing Anonymous Visitor Data
Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis . Many of you might have some data on users who have registered or purchased from you and some of you might be connecting the onsite activity of visitors with the other data you have in your database. However, considering that you have less than 10% conversion rate (or registration rate) there are over 90% of the visitors on your site that you have no information on. Image Source: imnmarketer.com This is where 3rd party data providers come to your rescue. These data providers can provide a lot of valuable missing data and bridge the gap. Companies like BlueKai and iBehavior can augment anonymous cookie pool or known customer base with additional attributes that you don’t have. For example, say you have a segment called “Engaged Users” that is all based on anonymous cookies visiting your site and taking certain actions e.g. downloading a whitepaper. Since it is all cookie b...