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Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform.  I am not getting paid to write this or have any affiliation with Google. This post is in response to a question I received from a reader of my blog. Free –There is absolutely no cost for the Tool. You can’t beat Free, it is a great way to start with A/B testing and learn about how testing works. I strongly recommend that you try this tool before moving to more sophisticated paid tools. Additionally, if you are just trying to make a case for Testing within your organization then cost does become a barrier and this tools removes that barrier. Easy To Setup – Easy to use wizard allows you to choose the pages to test and setup test parameters. Easy Implementation – Once you are done wi...

Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9 such blog posts on “Email Marketing” from my blog. Below are these 9 posts: Email Personalization Not Working? Read This This posts explains why the email personalization might not work. The bottom line is that you have update your personalization criteria over time and test it. 3 Techniques for Expanding your Email Reach Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes . Acquiring new subscribers using old techniques is expensive. In this post I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to. Are You Depleting Your Email List? Email marketers, in order to maximize short term conversions, often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of the...