5 Reasons Why Your Display Advertising Is Not Working
Are you one of those advertiser, who is struggling to understand why your Display Advertising is not providing the desired results? If answer is yes, then this post is for you. Below are 4 most common reasons why your display advertising might not be working. Ad Views: According to a study by Sticky, 77% of ads are never se en by people . Even when the ad is considered viewable, meaning it is within viewing area, only 55% ads are actually viewable. Which results in a very lower click through rate, the average banner CTR is about 0 .1% and declining. Spider and Bot Ad Clicks: Spider and bots, instead of humans, make up a significant amount of clicks on the ads. All these spiders do is click on an ad, land on your site and then leave causing millions of dollars in fraudulent clicks. As a result you will either see a very high bounce rate on your pages and/or mismatch in the clicks reported by ad network and visits reported by your Web Analytics solution....