faulker046

Data is the raw material for developing insights. If the complete data is not available to insights team then you can’t expect the insights to be very valuable. Insights teams will make the best out of what they have available but you will get far better insights if you spend little time with them to understand what they need and help them with these for major roadblocks. Data Sources and Collection – Insights team has identified the data sources required for them to provide great insights, the data is all there either available internally or externally. The big challenges comes when the data teams actually start to figure out how the data will be collected. For  internal data sources  the organizational barriers are the biggest ones that prevent one team for getting access to the data that other team owns. Your team will need your help in navigating those barriers and help the free flow of the data. If external data sources are on their list then your help will be needed to p...

Email list growth is the foundation of email marketing program. Unless you keep care in protecting and growing that list you will end up non functional email marketing program. Recently, I wrote a post on  23 Metrics for Email Marketing Metrics  that you should know about, in this post I am taking 3 metrics from that list and adding one more to call out the 4 KPIs (Key Performance Indicators) to measure the email list growth.  Here are the four KPIs: Email Complaint Rate/Spam Complaint Rate  – SPAM complaints can kill your marketing program. This KPIs allows you to see if SPAM complains are becoming an issues, you goal should be to minimize this KPI. Spam complaint rate is measures as the percentage of your email recipients who marked your emails as Spam. Looking at this number campaign by campaign and then aggregated over month will show you if you are annoying your subscribers to a point where they consider your email as spam. This number is readily available in mo...