Are Your Insights Interesting or Actionable?
“What is the business objective and who is the audience?” this is the question you should always ask before developing data insights . This will help you figure out if you need to focus on Interesting or actionable insights. Yes, actionable insights are also interesting but not the way Media thinks. Media hypes Interesting Insights, insights that might not be actionable and valuable to the business. Your business stakeholders might prefer actionable insights over interesting. I said might because some business stakeholders (sometimes) will prefer Interesting even though that can’t do much with it, it just sounds good in their presentation. Let’s look at example of Interesting insights that gets coverage in Media. For example, here is except from The Weather Channel’s Secret: Less Weather, More Clickbait “We can tell you that on a January morning in Miami, if a set of weather conditions occurs, people will buy a certain brand of raspberry,” he says. Not just any fruit. ...