faulker046

People have short term memory (or selective memory), when they can’t remember things they will resort to how they think something should be. Recently Facebook was in the hot seat because of this very reason.  Facebook metrics definition issue Facebook has a metrics called “Video View” for video ads.  In this metric they only counted the video as viewed if it was watched more than 3 seconds by the viewer.  In other words, if someone watches a video for 2 seconds then that video view won’t be counted as a view in this metric. Facebook also has another metrics, called “Average duration of Video views”, the “standard” definition of it should be Total Time spent watching video divided by Total Viewers. However, that’s not how Facebook defined it.  In Sept Wall Street Journal reported that Facebook "vastly overestimated average viewing time for video ads on its platform for two years.”   This lead to an apology from Facebook About a month ago, we found an error in th...

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial p rivacy concerns of online tracking and now expect personalization .  Personalization is no longer optional. According to an eConsultancy report, 94% of the companies realize that personalization is critical to current and future success. However many can't move forward with personalization because of many barriers they face in implementing personalization.  The biggest being IT, Technology and Budget. (see below). Charts from eConsultancy Reports - The Realities of Online Personalization Many marketers don't realize that personalization does not have to be complex. A recent study be Accenture shows that consumer are likely to buy from a retailer who provides some level of personalization (see below): As y...

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial p rivacy concerns of online tracking and now expect personalization .  Personalization is no longer optional. According to an eConsultancy report, 94% of the companies realize that personalization is critical to current and future success. However many can't move forward with personalization because of many barriers they face in implementing personalization.  The biggest being IT, Technology and Budget. (see below). Charts from eConsultancy Reports - The Realities of Online Personalization Many marketers don't realize that personalization does not have to be complex. A recent study be Accenture shows that consumer are likely to buy from a retailer who provides some level of personalization (see below): As y...

Bootcamp and Courses for Digital Analysts I have been working in Digital Marketing and Analytics fields for more than 10 years now. Started my career in the field by playing with HTML, developing website and looking at server log files to parse the data to calculate metrics such as sessions, users, page views and many other metrics and KPIs that you see in your tools like Google Analytics, Adobe Analytics etc. All through my life I have been passionate about teaching.  As a kid I used to teach other kids as a tutor and then I taught as a teaching assistance in graduate school.  For past 10 years or so I have been involved in speaking, teaching and tutoring in Digital Marketing and Analytics at schools, colleges and events. Some of the places I have taught and spoken at are, University of British Columbia, University of Washington, Bellevue College and eMetrics. Recently I have started developing courses that can be delivered on-demand online as well as immersive bootcamps to d...