faulker046

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates  (see Bounce Rate Demystified and Typical Bounce Rates ). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad . If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. This post was originally published on 10/28/2009.  After 9 years of writing this post, I still get questions about Bounce rate that are answered in this post so I am updating to make this post live again. I do believe that bounce rate is a great starting metrics when you are trying to optimize your site but be careful and make sure that you are measuring the true bounce rate. Below are the three factors that lead to the misreporting of the bounce rates Links to external sites - Many sites have links to the external sites such as sponsors, micro sites etc. Consid...

This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately and I have also recently launched a new course on the topic. In the course I cover Retargeting Fundamentals and how to do retargting on Facebook . (purchase course on Udemy  or on Global Analytics Academy ) and will be releasing the one on Google soon. According to Wikipedia Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting ) is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion. How does it work? You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done for the day. Next morning you go back to your computer and browse to a news site. As the page of t...