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A while ago I wrote a post on Measuring Online Display Advertising . Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Get this article as an eBook at Global Analytics Academy . Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance Indicator (KPI) . A trending of this metric overtime can provide you a view into the health of your marketing list. Delivered is a count of emails that made their way into the recipient inbox. If an email was rejected by the recipients email provide then it is not counted as delivered. If an email shows up in junk folder, it is still counte...

I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle) ,  Come and learn how Google Tag Manage works and how you can start it to use it for your business. After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel. Sign up for our upcoming class at  https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433 Date: Sept 17th Time: 10 AM – 4:00 PM Location: 3600 136th Pl SE # 300, Bellevue, WA 98006 Pricing $699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now $799 – After Aug 15th SIGNUP FOR THIS CLASS This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence. What will this training cover? This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that y...