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I will be conducting a full day advanced digital analytics class at DA Hub in Austin on Oct 17th. Do you have experience with influencing business change? Are you ready to move into reflective analysis that drives real return on investment for your company? Want to advance your career prospects? This course will help you deliver all of that. This interactive full day advanced digital analytics course will give you practical tools to elevate your analytics skills. It will also help you transition into a thought leader within your organization.  Building upon the Fundamentals of Digital Analytics, this course encourages participants to critically examine methods and metrics in ways appropriate for their specific business model. Learn how to effectively communicate analytical data, best practices for site and campaign design, and examine campaign performance standards from the CFO perspective using control groups and simple predictive models. Upon completion of this course, partic...

A while ago I wrote a post on Measuring Online Display Advertising . Continuing the theme, in this post I am describing 23 metrics for measuring email marketing. Get this article as an eBook at Global Analytics Academy . Sent: The numbers of emails (generally unique email address) that were sent. This number excludes any suppressions that occurs due to business rules, privacy compliance etc. Your email service provider (ESP) will have these number as a standard metrics in their reports. This is a raw metrics that is used to calculate other email performance metrics and is generally of low value by itself so should not be used as a Key Performance Indicator (KPI) . A trending of this metric overtime can provide you a view into the health of your marketing list. Delivered is a count of emails that made their way into the recipient inbox. If an email was rejected by the recipients email provide then it is not counted as delivered. If an email shows up in junk folder, it is still counte...

I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle) ,  Come and learn how Google Tag Manage works and how you can start it to use it for your business. After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel. Sign up for our upcoming class at  https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433 Date: Sept 17th Time: 10 AM – 4:00 PM Location: 3600 136th Pl SE # 300, Bellevue, WA 98006 Pricing $699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now $799 – After Aug 15th SIGNUP FOR THIS CLASS This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence. What will this training cover? This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that y...

If you have any connection with web analytics then, I am sure, you have heard about the bounce rates  (see Bounce Rate Demystified and Typical Bounce Rates ). A lot of analysts and a few web analytics tools are obsessed with the bounce rates. High bounce rate is considered bad . If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. This post was originally published on 10/28/2009.  After 9 years of writing this post, I still get questions about Bounce rate that are answered in this post so I am updating to make this post live again. I do believe that bounce rate is a great starting metrics when you are trying to optimize your site but be careful and make sure that you are measuring the true bounce rate. Below are the three factors that lead to the misreporting of the bounce rates Links to external sites - Many sites have links to the external sites such as sponsors, micro sites etc. Consid...

This post was originally posted in July 2009. I am updating it again as this is a topic that I get asked a lot lately and I have also recently launched a new course on the topic. In the course I cover Retargeting Fundamentals and how to do retargting on Facebook . (purchase course on Udemy  or on Global Analytics Academy ) and will be releasing the one on Google soon. According to Wikipedia Behavioral retargeting (also known as behavioral search retargeting, or simply, retargeting ) is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion. How does it work? You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done for the day. Next morning you go back to your computer and browse to a news site. As the page of t...

In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Note: This post was originally posted on 5/18/2014. On demand by readers, I have converted this post into an eBook that can be downloaded at Global Analytics Academy   - Download eBook at  https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) t...

New to Google Tag Manager or struggling with some tag implementation? This course will cover every thing you need to know to start using Google Tag Manager with confidence. This course,  Google Tag Manager (GTM) Training Course - From Zero to Hero is the Highest Rated GTM course on Udemy . Here are three options for you to take this course GTM Course on Udemy - Take it online at your own pace -  Click here for a coupon Bundle of Online Courses - Signup for a bundle of my course on Global Analytics Academy - You get GTM course + many more and all new courses I add for one low yearly price. In-person workshop - I will walk you through step by step. Contact me at batraonline@gmail.com to find out in-person classes schedule. Here is what some of the students are saying: Ashish Batra -  Initially I wasn't sure if I should subscribe to this course or not as I usually buy courses with 100+ reviews. I am glad I purchased it. Anil has done a fantastic job in this course. ...

Marketing is full of acronyms and abbreviations, it gets confusing even for an experienced marketer to keep track of all these terms. So help you navigate through all these words, I have developed a mini-course that explains what various  Digital Marketing Acronyms and Abbreviations mean  (the short course cover acronyms and abbreviations starting with A, B and C). In this short course I am covering the following terms A/B testing AOV AI AIM AIDA AOR AOV ATD B2B B2C BR CAC CLV CMS CPA CPC CPL CPM CTR CR CRO CRM CTA CTR CX Signup for the course at  Global Analytics Academy If you like my style of teaching and want to learn about more terms then  signup for the full course , which is available for a discounted price for a limited time. Sign up for  Digital Marketing Acronyms and Abbreviations Demystified I have various other great course and in the process of adding more. I also develop custom training for organizations and educational institutions. If you are int...

According to a latest report by Merkle Inc . advertisers spend 33% of their advertising budget on Retargeting efforts .  That is a huge chunk of the budget!   According to another study , the average Click Through Rate for Display ads is 0.07%, while those for Retargeting is ten times that number i.e. 0.7%, . However, that is still dismal.  Why?  Because of the way most organizations retarget , and obviously, their approach is wrong.  There are three major types of retargeting processes which companies perform; Retarget everybody who visited your site.   Retarget those who did not convert. Retarget only those who left items in shopping cart. However, all these approaches still result in very low CTRs and conversions. Of course, they are better than general display ads but still dismal - unless you consider 0.7% as great CTR! So, what is the problem? Let’s take the three retargeting scenarios above one by one. Retarget all your visitors – You are j...

These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge.  Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how to write SQL on their own so that they are not dependent on IT. No SQL means no data and no data means no insights. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis. If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack. The course uses mySQL to show how SQL works but all the leanings and most of the scripts are also applicable t...

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are looking to change their career.   This course "Career in Web & Digital Analytics" is currently available on Udemy  The course covers following area: Introduction to the field Salary Expectation – Industry surveys Various Roles Deep dive into the roles Career progression Education and Skills   Resources for Learning I will add more content based on the student feedback.   Here are some ideas of content that I will be adding soon (you will have access to the course forever, so any new content will be available to you as soon as I upload it). Who hires – various types of companies What a digital marketer needs to know Step by step guide Use Coupon Code: ABWA10 or visit this link to get this course for only $10,  Get the course for only $10