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Last week I wrote a blog on Twitter Analytics . In this post I am going to talk about a ReTweet, a Twitter action and a KPI that I mentioned in my previous blog posts on Twitter . ReTweet is when someone takes your tweet (a post on twitter) and tweets it again so that his/her followers can read it too. ReTweet is where the true power of a network like Twitter emerges. For example if you have a network of 1000 followers then you are only reaching 1000 people. But if those 1000 (or subset of them) people take your message and ReTweet it so that it is broadcasted to their followers that’s when the message begins to extend beyond its original reach. If the message is compelling then it will be ReTweeted by your followers and their followers and their followers and it will go on. ReTweet Best Practices How to ReTweet You like a tweet and decide to send it your followers. You generally do it using RT, R/T, ReTweet followed by a blank space, the symbol @ and the username of the person who twe...

There is a lot of discussion recently about how to measure authority, influence etc. on Twitter . There are a lot of tools popping up which claim to give some kind of score to help you measure you (or anyone else) against everybody else. This post is not about those tools and which ones I like (more on that later). This post is about things that we can track for sure. There are millions of Twitter users who are tweeting every day, hoping and assuming that there tweets are being read by their followers. We can’t track all tweets and find out if they are being read but if you are one of those who post a link in your tweets then you are in luck. This post will show you how to track URLs posted in your tweets so that you can determine for sure if anybody is reading those tweets and also what kind of tweets from you are getting the most attention. There are two types of URLs you post in Twitter URL to your site URLs to third party sites URLs to you site – When you post a link to your site o...

Visitors go to search engines because they are looking for something. They enter their search query and want the search engine to provide relevant results. Marketers buy Paid Search listings because they want to cash in on visitors searches by providing relevant product/services/offers etc. Remember, users are looking for results and not another set of search boxes or additional navigation to get to what they want. It is marketers’ responsibility to make sure the offers shown on their landing pages are relevant to the search keyword that the user searched for. DON’T make the visitors search again. Provide the user with relevant results right away. Don’t make people click more buttons or links to find what they are looking for. You are wasting your money if you are doing PPC without thinking about the experience visitors will get once they click on the ad and land on your site. Landing pages are very critical to the success of any kind of advertising, but are even more critical in searc...

Burger King recently launched a TV ad that directed visitors to WhopperVirgins.com. I learned about this on AdAge.com which wote: “What if you don't remember the exact Web address and Google it? You still better remember the domain name. While WhopperVirgins.com ranks first in Google for "whopper virgins," it's invisible when you omit the plural. “ AdAge writes further: ”This is a major missed opportunity. Google Trends shows that recently, the volume of searches for the singular and plural versions have been nearly equal. "Whopper virgin" searchers must either go to an intermediary site or refine their search. Why can't consumers 'have it their way' and get to Burger King's site even if they're off by a letter? This multimillion-dollar branding campaign could have covered all its bases with a $10,000 search marketing investment. As it stands now, Burger King risks frustrating consumers instead of serving up one whopper of a video.” AdAg...

eMartker reports the results of 2 surveys which show that users are multi-tasking when using the internet. Few things to think about: Are consumers watching your video ads when they are already watching TV? Are consumers reading all the text in your ads when they are already reading bunch of other stuff? Are consumer paying attention to TV and Print ads when they are surfing web as well? Are consumers really watching any of your ads? Marketers have to really work hard to cut though all the noise and make their ads stand out to grab consumers attention. ---------------------------------------------------------------------------- Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on http://www.web-analytics-jobs.com/ Latest Position: Director, Analytics at Resource Interactive (Columbus, OH) ---------------------------------------------------------------------------- Site: AnilBatra.com Twitter: http://www.twitter.com/anilbatra

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. I heard about Twitter from few friends of mine who could not stop raving about it. After initial skepticism about how useful it would be, I joined the bandwagon and started twittering (Micro blogging on Twitter is called Twittering). I post about 1 tweet (post) per day on Twitter. There are some people who tweet all day long (I’m not sure if they do anything else). From my experience so far I can tell you that it is a pretty good tool to learn things you normally would miss, things that you care about. There are a number of people in the Web Analytics, Online Marketing and Advertising space that I follow and I’m always adding more people to follow. Following someone can provide you insight into what they are up to, what are the cool things they read or have come across,...

Resource Interactive is looking for a Director of Analytics. Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world’s leading companies including: Wal-Mart, Procter & Gamble, Coca-Cola, L.L.Bean, Apple, Victoria’s Secret and Hewlett-Packard to plan, create, build, assess and optimize the digital experience of their customers. Selected by The Wall Street Journal in 2008 as one of the top 15 small workplaces in the country, we are committed to being an employer of choice and to recruiting, developing and maintaining a staff of outstanding associates. (www.resource.com) The Director of Analytics is responsible for establishing and managing a digital marketing analytics practice focused on programs for national and international brands. The Director of Analytics will lead a multidisciplinary team to develop an integrated and scalable program to: understand, communicate and evangelize analytics requirements, ensure accurate capture of data for a...