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I am running for the Web Analytics Association Board of Directors position. The voting for the position is now open. I will appreciate if you can support me and vote for me. If you are wondering why you should vote for me then please read my answers to the question WAA nomination committee asked me (below). If you have any questions, you can always reach me at 425-442-2036, batraonline@gmail.com or @anilbatra on Twitter . Thank you for your support. WAA nomination committee Q&A Anil Batra Chief Analytics Officer, Ascentium I have over 13 years of experience in Online Marketing, Web Analytics, Behavioral Targeting, Search Engine Marketing (SEM), Product Management, Team Management, and Consulting. I am a team leader with proven skills in building, leading and managing cross-functional teams, and tackling complex key strategic issues. I bring a unique blend of Marketing and Technical Skills. I hold a B. Tech in Electronics and Communication Engineering from India and an MBA from Univ...

At OMMA Global, this week, I attend a panel titled “Behavioral Advertising Partners: Choosing Wisely”. The panel was moderated by Brian Massey, of ClickZ and the panelists were Joe Apprendi, Founder and CEO, Collective Media Richard Frankel, President, Rocket Fuel Inc. Jeff Hirsch, President & CEO, Audience Science (formerly Revenue Science) Nancy Marzouk, VP Media Sales, x+1 Dave Zinman, VP and GM Display Advertising, Yahoo Panelist were asked to come up with one question that the advertiser must ask before making a decision about which networks to use for their Behavioral Targeting campaigns. Here are the 5 questions that they came up with: Where are my ads going to run? How am I going to achieve my goals? What data is going to be used for Targeting? What is fundamentally different about what your company does as compared to other networks? Why should I be spending my time with various networks, what do they do different? It was clear that the onus is on the advertiser to dig in ...

In March of 2007 I wrote that Google should enter behavioral targeting and I even predicted that it will. Guess what? On Wednesday (March 11, 2009) Google officially announced that it will start “Interest Based Advertising” (which is also called “Behavioral Targeting”). Google has tried Behavioral Targeting in past and started talking about ad personalization , but this is the first time it officially announced that it will start Behavioral Targeting. In my post titled Google and Behavioral Targeting I wrote: “I think it is a matter of time when Google start connecting the dots and announce it’s entry into Behavioral Targeting. They might call it something else but at the core it will be leveraging the visitors’ behavior all across the web to better target ad on its network.” At this point I am not clear on where Google will collect this data from. I encourage you to read my blog post to see what sort of data Google can potentially use for Behavioral targeting . Google’s large footp...

CMS watch various web analytics tools in their yearly report. This year they expanded the scope to include Mobile analytics vendors as well. It evaluated a total of 20 commercial tool and 4 open source web analytics tools. This is the most comprehensive report on this subject. Here is a list of tools that this report evaluated: Web Analytics Coremetrics - Online Analytics Digital River - Fireclick Advanced Warehouse Yahoo! - Yahoo! Web Analytics Nedstat - Sitestat VisiStat - VisiStat 6.0 Omniture - SiteCatalyst Intellitracker - Intellitracker Enterprise R6 Google - Google Analytics Foviance - WebAbacus Auriq Systems - RTmetrics Lyris - ClickTracks Unica - Affinium NetInsight 7.2 Google - Google Urchin 6.5 WebTrends - Analytics 8.5 Mobile Analytics Mobilytics - Mobilytics AdMob - AdMob Mobile Analytics Amethon Solutions - Mobile Analytics v1.5.3 Bango - Bango Analytics 3.0 Video Analytics GlanceGuide - my GlanceGuide Visible Measures - VisibleSuite 209 Open Source Analytics Tools Analog...

The next few months are going to be busy with a few conferences. Below is the list of the conferences where I will be, starting with the most recent. I would love to meet with you if you are going to be at one of these conferences. Do's & Don'ts for Behavioral Segmentation, Targeting & Interactive Marketing – San Francisco, CA March 9th Expanding on their Web Analytics Association webcast, this interactive panel session digs deeper into the proper methodology behind developing a comprehensive online marketing plan. Discussions include: Techniques to build comprehensive online behaviour profiles How to take action and target segments with relevant content Extending analytics to target both online & offline This event begins at 8:30 with breakfast and runs until 12:00 noon. Space is limited, so reserve your seat at this complimentary event today. Register now Market to Max – SDMA Conference, Seattle, March 11th Future of Web Analytics – Measuring in the Web 2.0 World ...

Recently WebTrends blogged that Twitter search will now be listed in the standard search engine and keywords report in WebTrends. Omniture has also blogged about integrating Twitter search data into Site Catalyst. As Twitter increasingly becomes a tool that people use to find information it is really critical for companies to know how people are finding their sites on Twitter. Doing so will allow them to incorporate that learning into future marketing efforts on Twitter as well as other sources (e.g. Google etc). Since Google Analytics does not yet recognize Twitter search as a search engine like WebTrends or Ominiture does, I will show you how you can do it easily with one line of code. However, keep in mind this solution only works when the search originates on Twitter (i.e. http://search.twitter.com ). 3rd party tools like TweetDeck, those will not be captured in this solution (nor will it, I believe, be captured in WebTrends’ solution). Use this information to understand general...

Most people look at click through rates, clicks or visits when analyzing their keywords. Some people will go a step further and look at the conversion rates. If you have a content site with no end conversion you might look at bounce rate to figure out what keywords are working or you might look at the page views/visit or look at some other form of engagement metrics. To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen. In this post I will show: Step-by-step overview of how motion charts work. An example of how I used Google Analytics motion charts to figure out which keyword to spend money on. Note (I could have got similar information from a few reports in Google Analytics, but motions charts just made it easier and faster). Let’s get started To access motion charts, Clic...