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I am sure that you all have heard about Twitter and many of you have a Twitter account. But do you think all the twittering is worth the effort? I have designed two Surveys to understand how people measure the success on Twitter. I will make the results available on this blog and also Tweet about it ( @anilbatra ) Survey 1: The intent of this short survey is to understand if and how people track URLs they post on Twitter. http://batraonlinetwitter.questionpro.com/ Survey 2: The intent of this survey is to understand the Click-Through Rate on Twitter URLs http://www.questionpro.com/akira/TakeSurvey?id=1289844 If you can please twitter about this survey or post it on your blog that will be a great help. Tweet This Comments? Questions? ---------------------------------------------------------------------------- Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on http://www.web-analytics-jobs.com/ ---------------------------------------------------------...

One of my blog reader sent me the following question in response to my blog post, Social Media Analytics Part I Anil, are there any free tools for social media monitoring (twitter) that you can recommend? Tools, that a small business can use until they can justify the budget for one of the mainstream tools? Short answer is "Yes, there are free tools for Social Media Monitoring". Below are two of the tools that I suggest. 1. Google Alerts Google Alerts is one of the best free tool for monitoring the social media. Google Alert is an email alert service from Google that monitors news, blogs, twitter, sites, youtube etc. and sends you an email whenever a keyword, specified by you, appears in those places. You can access Google Alerts at http://www.google.com/alerts Google Alerts provides 6 types of alerts - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'. According to Google Alerts FAQ A 'News' alert is an emai...

I will be participating in following events this month. If you are attending any of these conferences we should meet. Send me an email at batraonline at gmail.com Web Analytics Wednesday - July 15th POP will be sponsoring WAW in Seattle. I will be doing a short presentation on Social Media Analytics This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals from Seattle area in a very informal and fun setting. Please RSVP at Web Analytics Wednesday site or send me a note at batraonline at gmail.com (or @anilbatra on Twitter) so that they we know how many people to expect. Location: POP 1326 5th Ave, Suite 800 Seattle, WA 98101 POP Date: July 15th Wednesday Time: 6:00 PM – 8:00 PM Moderator for Making Social Media Behave at OMMA Behavioral – July 30th The social media explosion has flooded the Internet with a mosh pit of user attitudes, preferences, and billions and billions of un-monetized page views. How can behavioral tracking an...

After a long hiatus, Web Analytics Wednesday (WAW) is back in Seattle with a POP. This is a great opportunity to network with other Web Analytics, Optimization and Online Marketing professionals from Seattle area in a very informal and fun setting. Do we have a speaker or any presentation? Nothing planned yet but if you are interested in speaking then please send me your proposal for a 30 min presentation. Do you have topic that you would like to discuss with fellow analysts? If yes, send me your thoughts as well. Need another reason to attend? How about Free Beer and snacks. Please RSVP at Web Analytics Wednesday site or send me a note at batraonline at gmail.com (or @anilbatra on Twitter ) so that they we know how many people to expect. Location: POP 1326 5th Ave, Suite 800 Seattle, WA 98101 http://pop.us/#/about/what-we-do/optimization/ Date: July 15th Wednesday Time: 6:00 PM – 8:00 PM Tweet This ---------------------------------------------------------------------------- Looking t...

What is Social Media? There are so many ways people define social media and some even argue that it is not really media. According to Wikipedia , Social media is content created by people using highly accessible and scalable publishing technologies. Simply put, social media refers to all the conversation and engagement that happen on networks and sites like facbook, myspace, twitter, blogspehere, youtube, flicke, messageboard, forums etc.. Since these conversations can have a big impact on your brand it becomes critical for a marketer to understand what people are talking about their brand/products etc. so that they can take appropriate actions and help in creating and fostering a positive chatter (conversation) about their brand. Social Media analytics is about measuring and analyzing Social media (content generated by people throughout the web). Broadly, Social media measurements comes in two flavors Measuring the conversation about your brand in social media Measuring the impact you...

In my post titled “ A/B and Multivariate Testing Landscape ”, I reported on a variety of tools that marketers and analytics professionals were using for A/B and multivariate testing. As I’ve predicted the interest in testing and targeting/segmentation continues to grow. This was also validated by the Web Analytics Association’s “Outlook 2009: Survey Report”. I just got through a good discussion and demo of the newest release of Widemile Optimize with Bob Garcia, VP Business Development for Widemile. I’m impressed with the new release of Widemile Optimization product that he demoed; this is the first Widemile release for corporate users. Widemile had released an Agency Edition of the solution last fall and the new release includes advanced segmentation and a refined user interface. You might be wondering who Widemile is as they don’t have the same brand recognition as Optimost or Omniture Test&Target. Widemile has been around for several years and was one of the vendors listed in ...

This article is an introductory level and the intention of this article is to clarify few terms that you constantly hear in Web Analytics. Why am I writing this article? I hear some confusion about these terms from people new to field, so I thought I will write this blog post to clarify some of the common terms. I am going to explain, Hits, Page Views, Visitors and Visits in this blog post. Hits Back in the early Internet days, Hits was a term commonly used to measure websites traffic. This term was mainly used by IT folks, early users of web analytics tools, to get an idea of the load on the server. As Web Analytics has moved into marketing and we have move to JavaScript based solutions, this term does not hold much meaning today as terms such as Page Views, Visits and Visitors have taken over. So what is a Hit anyway? Let’s take an example of a simple web page shown below This page is an html file with one image embedded in it. When a person browses to this page (in her internet b...