faulker046

Email sign-ups are a very common ways for businesses to capture a potential lead. Visitors who are interested in your product or services will likely take a step towards providing their email address to you. Your job as a marketer in not complete when a visitor gives you’re your email address. You need to make sure that you provide proper scent (links, messages etc.) for them to engage with your site/content/brand etc. Almost every contact with a potential customer provides a conversion opportunity i.e. an opportunity to engage them to view more content, products and /or sell. If you do not take advantage of that opportunity then you might miss out on many conversions that you could have had. Email sign-up confirmation page is one such opportunity that is so often forgotten by the marketers. The main reason for that seems to be the use of 3rd party to manage your email subscription list. Often the small details are missed in a hurry to get the system live. I hope you are not making t...

App Analytics It appears that, according to the new developer agreement, iPhone and iPad developers cannot use any 3rd party analytics application to collect any kind of iPhone or iPad usage data. According to the clause, Device Data may not be provided or disclosed to a third party without Apple’s prior written consent. Accordingly, the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited. (Source: Apple Changes Rules on iPhone App Analytics ) It is not clear what the “Device Data” actually means. Does it just cover the OS/Browser, screen size etc. or does it cover any data collected by the app? However, based on an email from an iPhone developer, referenced in a venturebeat.com blog post , it appears that this clause might cover pretty much any data collected via the applications. > We’ve reviewed your > application and determined that we cannot post this version of your iPhone >...

This morning I read a blog post titled " How Topeka Capitalized On Google's April Fools' Joke" . In my opinion the only company that capitalized on this was Google not Topeka Tourism Board . There were three big mistakes Topeka made in trying to cash in on the Google’s April fools prank. Hopefully, they did not lose a lot of money on this campaign and generated some awareness of Topeka. At least they got free placement on my blog. There are three lessons to be learned from their mistakes: Determine the goals of your paid search - What is the purpose of your Paid Search Campaign? Make sure you are not attracting a lot of unqualified clicks. In this case the purpose of buying paid search was not clear. Just because a high volume on a keyword was happening does not mean all that traffic is qualified for your business. Define KPIs before you start spending money - Figure out how you will measure success. In this case they did not have any way to measure success. They...

I will be speaking at SMX Toronto next week. If you have not registered yet, you can still save $200 on your registration for SMX, Toronto. The topic of my session will be “What is Search Analytics and Why Should I Care?” Below is an overview of the session: Effective use of analytics solutions and processes significantly boosts click through, conversions, return on ad spend and dozens of other metrics that may be important to your organization. To benefit fully, you need to create meaningful action plans based on data. Speakers in this session define and shed light on the growing discipline of “search analytics” providing case studies from their own successful analytics-driven search marketing action plans. This session will be moderated by, Marco Bailetti, Sapient. Other speakers in this session are Marko Hurst, MDH Studios Jeff Quipp, Search Engine People Alan K’necht, K’nechtology Web Analytics Rock Star, and the author of Web Analytics 2.0 and Web Analytics An Hour a Day , Avinas...

Last week I wrote about a browser plug-in that will allow people to opt-out of the Google Analytics cookie . The release of this plug-in seems to be a proactive step towards another announcement. Eric Peterson, on his blog, voiced his opinion on why Google is rolling out this plug-in . I think Eric has a point in his post about Google trying to make a push into Federal Government web sites and this roll out is a check-box to satisfy the needs of privacy advocates. However, I am still not entirely clear on what Google will get if it can’t use all the data that it will collect on Federal Government website? It won’t be able to use in any way…well maybe at an aggregate level to compete with the likes of ComScore . So what do I think the reason is? Behavioral Targeting I think the real answer to Google Analytics’ rolling out Opt-out is “ Behavioral Targeting ”. Google Analytics is deployed on thousands of websites and collects a wealth of data. However, so far this data is used by ind...

This week Google Adwords announced that it is rolling out a feature called "Remarketing" . This feature is essentially "Retargeting" which I described in my blog post Retargeting 101 How does it work? You visit a site, look at some products, maybe add some of the products to the shopping cart but then decide not to buy them because you need some more time to think about it. You close your browser and are done with that site. Few minutes later you go back to your computer and browse to another site, say a news site. As the page of that site loads so does an Ad that is from the site that you visited yesterday (where you looked at some products but did not buy). For Google Remarketing to work, the news site will need to be a part of Google content network. So far Google used to show Adsense ads based on the content of the page but now it will start showing ads that match the interest of the person viewing the page (as identified by a cookie and retargeted by a market...

During 2007-2008 I wrote a lot about online privacy on this blog. Most of the online privacy discussion at that time revolved around online targeting based on tracking users online behaviors also knows as behavioral targeting . It amazes my how many privacy advocates and senators are concerned about anonymous online tracking and behaviorally targeted ads based on peoples click behavior when the consumers are voluntarily giving all the private information on social media sites. Last week Google Analytics announced a plug-in that will let users opt-out of Google Analytics . Really...is web analytics tracking detrimental to visitors' privacy? Google Analytics collects click stream data anonymously. It does not know who you are, it identifies you via a cookie and tracks what pages were viewed by that cookie, what buttons were clicked by cookie etc. This data is then used by individual sites using the tool (Google Analytics) to understand the behavior of their visitors and optimize the...