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Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a reverse action and can actually kill your conversions, if not properly used. Here two examples of discount code implementation that can disrupt customers flow and possibly kill conversion . Pomo Code Box:  A customer who does not have a discount code but comes across a text box/button that asks for one during the checkout process is likely to stop and think.  If a customer does not have any kind of urgency to buy the product, he/she will likely try to look for a discount code online.  If he/she does not find one then chances are that you might lose that conversion. Pomo Codes that are not applied automatically: If you advertise a discount code on your site then go ahead and apply it automatically during the checkout process. Do not ask the customer to fill in the discount code manually.  Many customers don’...

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics community that you might want to track as well. Follow me on @anilbatra #measure #msure #bigdata #analytics #insights #data #emetrics #trend #reports #segmentation #segment #seo #search #ppcchat #cro #landingpages #webdesign #custexp #mktg #marketing #ecom #ecommerce #ecomchat #ux #smdata Other tags that were provided by the readers of this blog #attribution   Let me know if I missed any. Follow me on at @anilbatra Other Twitter Posts: Best Time to Tweet? Twitter Analytics 3 KPIs for Measuring Twitter Success All of my posts on Twitter Analytics Jobs Marketing Analyst – Mobile (Zappos.com) Henderson, NV – Zappos.com Inc. Or ITS Affiliates Senior Web Analyst Las Vegas, NV – Zappos.com Inc. Or ITS Affiliates Books that I am reading or have read recently You Should Test That: Convers...

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea. As a result, most of your marketing data resides with 3rd party vendors and outside your company’s environment.  In some case you might have an explicit agreement with the company that allows you to have ownership of your data (e.g. Omniture, ExactTarget etc.) while in other cases you might implicitly assume that you have the ownership of data (e.g. Google Analytics, Facebook etc.).  Either way the data resides with someone else.  This lack of direct ownership of your data could potentially pose a threat to your data driven culture .  I am not saying that all of sudden you will lose all your data (though that is also poss...

Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes . Acquiring new subscribers using old techniques is expensive. Below I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to. Add social sharing in your emails – Let your loyal email subscribers help you. Add easy social sharing links/buttons to help them tweet, share on Facebook, linked in etc. If they like something in your email they will share it with their followers and friends. This will not only spread your messages but also will provide you with new subscribers. Segment differently – If you are doing segmentation to send emails, it is possible that you might be able grow the list of people in your segment by thinking beyond your current segmentation criteria. For example if you are sending a particular emails to who have listed their title as “Web Analyst”, you can extend the lis...

This is a one of those questions that keep coming up during conferences, the classes I teach at University of Washington, client conversations etc. The default answer by most of the people is along the lines of “Oh they don’t …. It is the quality…. What really matters is the impact on revenue/cost… “ and so on. I do not deny that ultimately the impact of business in terms of revenue/cost is what matters but saying that Likes/Followers don’t matter is flat out wrong.  It is equivalent to saying Visits to your site do not matter, potential customers in your store do not matter, subscribers of your email list do not matter etc. Likes/Followers are the foundation that is required to make your social media efforts successful. Without Likes you don’t have anybody to put your messages in front of.  Without them you have nobody to amplify your message and help attract others like them. If you are posting random stuff that has nothing to do with your business then you will attract...

In all the effort to drives conversions marketers often forget to measure “Unsubscribe” metrics and their impact on the email marketing.  As I mentioned in my post “ Number One Email Marketing Mistake ”, email marketers, in order to maximize short term conversions,  often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of their email marketing, due to increase in unsubscribes causing depletion of email lists. Getting an unsubscribe is easy, however getting more people to subscribe is very difficult and expensive. Email marketers need to have a long term view and protect the subscribers they have. They need to treat reducing the unsubscribes as critical, if not more, as driving people to subscribe. I have come across some cases where the list situation is so bad that the unsubscribes will completely wipe out the marketers ability to do emailing marketing in next few year.   In order to ensure t...

Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts fail to craft a good and relevant story with the data.  We have all seen reports filled with pretty charts, graphs and numbers.  After going through all the data if the audience doesn’t have a clear understanding of what the reports are telling and what they should do with those charts and graphs then the analyst has failed in his/her job, no matter how pretty the reports are. Let’s face it, numbers are interesting for a while but a lot of numbers without a story leaves audience either unsatisfied or bored.  However a well-crafted story with data weaved in can keep your audience involved. It is still the data presentation but with a solid story that ties the data back to the business objective. Data Analysts need to become better story tellers if they want to build a culture of analytics at their organization. Here are some of the el...