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Twitter feeds keep flowing with over 9000 tweets every second (Source: http://www.statisticbrain.com/twitter-statistics/ ). Unless your followers are constantly watching their twitter stream the chances are that your tweets will not be seen by a lot of them.  Below, I have listed three tips that will ensure that your tweets/content gets noticed and reaches most of your followers. Tweet Same Content Multiple Times in a Day   – There are a lot of people like me who log into twitter few times a day (or after a gap of few days) and then and do a quick scan of timeline (or search).  They go back few hours in their twitter timeline and if your tweet did not happen to be in the timeline or searches at that time then they never see it.  Keeping this in mind, you need to tweet same content multiple times in a day to make sure your tweets are in the timelines of most of your followers when they login to twitter. In my post “Best Time to Tweet” , I suggested follow...

Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform.  I am not getting paid to write this or have any affiliation with Google. This post is in response to a question I received from a reader of my blog. Free –There is absolutely no cost for the Tool. You can’t beat Free, it is a great way to start with A/B testing and learn about how testing works. I strongly recommend that you try this tool before moving to more sophisticated paid tools. Additionally, if you are just trying to make a case for Testing within your organization then cost does become a barrier and this tools removes that barrier. Easy To Setup – Easy to use wizard allows you to choose the pages to test and setup test parameters. Easy Implementation – Once you are done wi...

Many old post are still relevant after few years but are hard to find on a blog. So I have gone back and found 9 such blog posts on “Email Marketing” from my blog. Below are these 9 posts: Email Personalization Not Working? Read This This posts explains why the email personalization might not work. The bottom line is that you have update your personalization criteria over time and test it. 3 Techniques for Expanding your Email Reach Email marketers are facing a tough time with growing emails remaining unopened and unsubscribes . Acquiring new subscribers using old techniques is expensive. In this post I have listed 3 techniques that you can use to spread the word of your emails/newsletters beyond the email list that you are sending the emails to. Are You Depleting Your Email List? Email marketers, in order to maximize short term conversions, often bombard irrelevant emails in subscribers inbox However this short term mentality results in erosion of long term viability of the...

I am a big believer in targeting and personalization and have written extensively about it in this blog. However, targeting and personalization is not “set it and forget it” strategy. It needs to be continually tested to make sure that it is working and driving value. Sometimes you have to test and see if “no-personalization” will yield better results than personalization. To make my point, let’s take an example: I get a weekly promotional email from a prominent marketing company. They personalize the email subject line (good so far). Here are few subject lines How [XYZ Company] Should Kickoff New Clients  Ensure that [XYZ Company] delivers great PPC campaign The rules of online branding that [XYZ Company] needs to know Note: Instead of [XYZ Company] they use the name of the company I used to work with. However there is an issue with the way they do personalization. Do you see the issue? The issue is that they use the name of the company I USED TO WORK FOR . I left that c...

Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis .  Many of you might have some data on users who have registered or purchased from you and some of you might be connecting the onsite activity of visitors with the other data you have in your database. However, considering that you have less than 10% conversion rate (or registration rate) there are over 90% of the visitors on your site that you have no information on. Image Source: imnmarketer.com This is where 3rd party data providers come to your rescue. These data providers can provide a lot of valuable missing data and bridge the gap. Companies like BlueKai and iBehavior can augment anonymous cookie pool or known customer base with additional attributes that you don’t have. For example, say you have a segment called “Engaged Users” that is all based on anonymous cookies visiting your site and taking certain actions e.g. downloading a whitepaper.   Since it is all cookie b...

Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a reverse action and can actually kill your conversions, if not properly used. Here two examples of discount code implementation that can disrupt customers flow and possibly kill conversion . Pomo Code Box:  A customer who does not have a discount code but comes across a text box/button that asks for one during the checkout process is likely to stop and think.  If a customer does not have any kind of urgency to buy the product, he/she will likely try to look for a discount code online.  If he/she does not find one then chances are that you might lose that conversion. Pomo Codes that are not applied automatically: If you advertise a discount code on your site then go ahead and apply it automatically during the checkout process. Do not ask the customer to fill in the discount code manually.  Many customers don’...

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics community that you might want to track as well. Follow me on @anilbatra #measure #msure #bigdata #analytics #insights #data #emetrics #trend #reports #segmentation #segment #seo #search #ppcchat #cro #landingpages #webdesign #custexp #mktg #marketing #ecom #ecommerce #ecomchat #ux #smdata Other tags that were provided by the readers of this blog #attribution   Let me know if I missed any. Follow me on at @anilbatra Other Twitter Posts: Best Time to Tweet? Twitter Analytics 3 KPIs for Measuring Twitter Success All of my posts on Twitter Analytics Jobs Marketing Analyst – Mobile (Zappos.com) Henderson, NV – Zappos.com Inc. Or ITS Affiliates Senior Web Analyst Las Vegas, NV – Zappos.com Inc. Or ITS Affiliates Books that I am reading or have read recently You Should Test That: Convers...