Conversation with Barry Parshall, VP of Product Strategy, WebTrends

Continuing my series of conversation with Webtrends executives at Engage conference here is my conversation with Barry Parshall, VP of Product Strategy at WebTrends




Also check out


----------------------------------------------------------------------------
Looking to fill your Web Analytics or Online Marketing position?
Post your open jobs on http://www.web-analytics-jobs.com/
----------------------------------------------------------------------------
Site: AnilBatra.com
Twitter: http://twitter.com/anilbatra

Comments

Post a Comment

Popular posts from this blog

21 Metrics for Measuring Online Display Advertising

In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Note: This post was originally posted on 5/18/2014. On demand by readers, I have converted this post into an eBook that can be downloaded at Global Analytics Academy   - Download eBook at  https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) t...
Read more

Search Pay Per Click Tip : A Simple Way to Increase Profit

Image
Visitors go to search engines because they are looking for something. They enter their search query and want the search engine to provide relevant results. Marketers buy Paid Search listings because they want to cash in on visitors searches by providing relevant product/services/offers etc. Remember, users are looking for results and not another set of search boxes or additional navigation to get to what they want. It is marketers’ responsibility to make sure the offers shown on their landing pages are relevant to the search keyword that the user searched for. DON’T make the visitors search again. Provide the user with relevant results right away. Don’t make people click more buttons or links to find what they are looking for. You are wasting your money if you are doing PPC without thinking about the experience visitors will get once they click on the ad and land on your site. Landing pages are very critical to the success of any kind of advertising, but are even more critical in searc...
Read more

5 Tips for Analyzing and Optimizing Campaigns – Part III

This is part III of my post on Analyzing and Optimizing Campaigns. In part I I talked about why your campaign analysis is probably is wrong . In part II I showed an example of how obsessing over reducing bounce rate might not get you anywhere . In this post I am going to provide you 5 tips for analyzing and optimizing your campaign. Here those 5 tips: Optimize Cost of Advertising Cost is dependent on how much you pay per click or pay per 1000 impressions (CPC and CPM). You have control over these cost factors. Those who are running Paid Search campaigns should already be familiar with and should be working hard to reduce the cost (CPC). Those dealing with CPM display ads should know that those rates are highly negotiable. Do you research about pricing etc., play with these numbers and see what will yield the optimal result,. Take your analysis and recommendation to your media buying team. Improve Click-Through-Rate (CTR ) CTR depends on several factors such placement, creative, uniq...
Read more