Conversation with Jascha Kaykas-Wolff, VP of Marketing WebTrends

Conversation with Jascha Kaykas-Wolff, VP of Marketing WebTrends
I did a series of interviews with Webtrends executives at WebTrends Enagage conference earlier this month.

Here is a message from Jascha Kaykas-Wolff, VP of Marketing WebTrends for all those who could not attend Webtrends Engage Conference.




Also check out my conversation with Alex Yoder, CEO of Webtrends.

----------------------------------------------------------------------------
Looking to fill your Web Analytics or Online Marketing position?
Post your open jobs on http://www.web-analytics-jobs.com/
----------------------------------------------------------------------------
Site: AnilBatra.com
Twitter: http://www.twitter.com/anilbatra

Comments

Post a Comment

Popular posts from this blog

21 Metrics for Measuring Online Display Advertising

In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Note: This post was originally posted on 5/18/2014. On demand by readers, I have converted this post into an eBook that can be downloaded at Global Analytics Academy   - Download eBook at  https://global-analytics-academy.teachable.com/p/21-metrics-for-measuring-online-display-advertising Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) t...
Read more

Google Tag Manager Workshop in Seattle, WA

Image
I will be conducting a full day Google Tag Manager Workshop in Bellevue (Seattle) ,  Come and learn how Google Tag Manage works and how you can start it to use it for your business. After this class, you will know how to confidently use Google Tag Manager and deploy Google Analytics and Facebook pixel. Sign up for our upcoming class at  https://www.eventbrite.com/e/google-tag-manger-workshop-in-bellevue-wa-tickets-46121762433 Date: Sept 17th Time: 10 AM – 4:00 PM Location: 3600 136th Pl SE # 300, Bellevue, WA 98006 Pricing $699 – Before Aug 15th (Early Bird)  - Save $100 - Signup now $799 – After Aug 15th SIGNUP FOR THIS CLASS This is a great opportunity for you to remove your fear of Google Tag Manager, and get trained so that you can use it with confidence. What will this training cover? This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that y...
Read more

Advanced Digital Analytics workshop at DA Hub on Oct 17th

Image
I will be conducting a full day advanced digital analytics class at DA Hub in Austin on Oct 17th. Do you have experience with influencing business change? Are you ready to move into reflective analysis that drives real return on investment for your company? Want to advance your career prospects? This course will help you deliver all of that. This interactive full day advanced digital analytics course will give you practical tools to elevate your analytics skills. It will also help you transition into a thought leader within your organization.  Building upon the Fundamentals of Digital Analytics, this course encourages participants to critically examine methods and metrics in ways appropriate for their specific business model. Learn how to effectively communicate analytical data, best practices for site and campaign design, and examine campaign performance standards from the CFO perspective using control groups and simple predictive models. Upon completion of this course, partic...
Read more